DIY SEO Toolkit vs 1:1 SEO Coaching: Which SEO-nergy Path Fits You?
Four ways to use the same SEO-nergy methodology, from fully self-directed to fully guided. A practical guide to picking the one that fits your budget, your…
-
-
SEO Coach vs SEO Training: Which Is Right for You?
1:1 coaching and group training both teach SEO, but they’re built to do different jobs. A data-backed guide to choosing the right one for how you…
-
SEO Agency vs In-House for a B2B Redesign: A Decision Framework
An objective, data-backed guide for marketing leaders weighing who should handle the SEO on a high-stakes B2B website redesign, without gambling years of organic pipeline. Four…
-
Free SEO Resources vs Live Expert-Led Workshops: The Honest Way to Learn AI-Era SEO
Can you learn modern SEO from free courses and YouTube, or is a live, practitioner-led workshop worth paying for? A data-backed comparison for consultants, agency owners,…
-
How to Do a Website Content Refresh (Step by Step Guide)
A structured way to make the content you already have earn its keep, without redesigning your site or publishing anything new. WorkMatix runs refreshes as a…
-
The B2B Website Redesign SEO Checklist
Thirty-two checks across five phases, in the order they have to happen, with the reasoning behind each one. This checklist is the condensed version of what…
-
Website Architecture Ideas for an SEO and AI-Search-Ready B2B Redesign
Ten architecture decisions that determine whether your new site gets found, ranked, and cited, made before anyone opens a design tool. Three levels deep, every page…
-
AI Prompts for Semantic Keyword Research
Your buyers no longer type keywords into a box. They describe their situation to an assistant, and that changes what your content has to answer. These…
-
How to Build First-Party Data for AI Citations
Ask ChatGPT about your own agency and get nothing back. That’s the moment that sends a lot of small agency owners looking for answers, and the…
-
Tracking Search Visibility in AI Overviews & LLMs
You refreshed the content. You added the FAQ blocks, tightened the structure, published the update. Now what? Most small agency owners have no routine for checking…
-
8 Reasons a Small B2B Agency’s Content Is Invisible in AI Search
It’s usually not that AI can’t find you. It’s that it finds you and chooses someone else. Eight content reasons why, and what each one looks…
-
How to Master SEO Content Briefs: Strategies, Template & Examples
What belongs in a content brief, what separates a strong field from a weak one, and why the brief is the difference between a page that…
-
Why Isn’t My Business Showing Up in ChatGPT? (And How to Fix It)
A diagnostic guide for B2B service businesses, consultants, and agency owners who searched for themselves in an AI chatbot and found nothing. The moment that sends…
-
SEO Website Redesign for B2B: How to Create SEO-Friendly Pages
What actually makes a page findable, readable, and citable, decided before it’s written rather than optimized after it’s built. WorkMatix creates alignment between page structure and…
-
What Service Buyers Are Really Feeling But Rarely Say
When a company hires an outside advisor, SEO consultant, agency, strategist, this is not a neutral decision. It’s emotional. It’s political. And it’s risky for the…
-
What is the Best Way to Design a Website for a Service-Based Business?
Structuring Service Pages for SEO and Local Visibility For service-based businesses, the way services are structured on a website can significantly influence search visibility and lead…
-
Undertaking a Website Redesign with SEO Considerations in Mind
Why consider SEO in a redesign? Your company is redoing its website and you’re in charge. Pretty exciting, right? There are many reasons to redesign your…
-
What Is Search Intent and Why Is It Important For SEO? The 4 Main Search Intent Types
What is search intent? Search intent is the underlying goal a person is trying to accomplish when they search: to understand something, to compare options, to…
-
Intent-Driven SEO & SEM: How to Create a Symbiotic Relationship Between Them
Search marketing is often split into two camps: But treating them as separate disciplines is one of the biggest strategic mistakes marketers and web design agency…
-
The Core Connection: Jobs-To-Be-Done & Consumer Goals
At its heart, Jobs-to-Be-Done framework says people don’t just buy products or search online; they “hire” solutions to make progress in their lives. In SEO Jobs-to-Be-Done…
-
SEO Keyword Intent Classification & Categorization: The Practical Guide
Let’s zoom in on what’s actually happening the moment your prospective customer decides to search. Picture this. A question pops up. A need. A problem. Something…
-
SEO Coaching vs. Workshops vs. Consulting: Which Investment Is Right for You?
A practical guide for marketing leaders, business owners, and design agency teams trying to decide where to put their SEO budget You’ve decided you need to…
-
Psychological Transformation of a Client. The “Point A to Point B” Journey
Psychological Insights for Service-Based Businesses WorkMatix builds personas from search behavior rather than demographics, because a transformation you cannot see in a query cannot be built…
-
Identifying & Understanding Consumer’s Goals
What people are really trying to achieve and why it matters WorkMatix builds every persona from goals rather than demographics, because a goal produces a relevant…
-
The Ultimate SEO Guide to Discover Keywords and Topics in the AI Era
A Practical, Jobs-To-Be-Done Approach to Smarter Keyword Research Most of the time keyword research starts with SEO tools. WorkMatix starts keyword research from the job the…
-
How to Develop and Refine B2B Buyer Personas for SEO
B2B SEO Persona Specifics The WorkMatix persona is built to produce search queries, prompts and page briefs, which is a different artifact from a marketing persona….
-
Creating a Website For Small Business Owners: 5 Simple Steps to Have Your Website Up & Running
Step-by-Step Guide: from Scratch to Launch Want to build a website for your company? You could pass it off to a professional web design agency. But…
-
Check Your Website: Best FREE Website SEO Audit Tools
There are a lot of useful SEO tools out there (some free, some paid) that can help you to look at your own site the way…
-
Are Your SEO Goals Aligned with Your Overall Business Goals?
This is an important check before you invest more in SEO or look to improve it. Today SEO is a key part of digital marketing for…
-
How to Avoid Ruining SEO During a Website Redesign
The specific mistakes that cost B2B companies their organic traffic, why each one happens, and how to prevent it before launch day. At WorkMatix the redirect…
-
Developing Topic Clusters via Keyword & Intent Mapping
How to turn a list of keywords into a connected set of pages where everyone has a job, using search intent and the buyer’s journey as…
-
Is SEO Coaching Worth It? What It Costs, and What Actually Determines the Answer
A practical look at when paying for SEO guidance pays off, and when your money is better kept, for consultants, agency owners, and service-based businesses.You’ve read…
