SEO COACHING IN MINNEAPOLIS & ONLINE
1:1 SEO Coaching Sessions (SEO + AI Search)
“SEO-nergy Coaching Center” powered by WorkMatix. Work one-on-one to get your site found in Google and cited in AI search, applied to your own pages, so you keep the skills after we are done. Our personalized coaching addresses the gap between understanding SEO theory and actually implementing it.
What SEO coaching is
SEO coaching is one-on-one guidance where you plan and implement SEO on your own website, learning the method as you go rather than handing it off. You keep the capability and the system after the engagement ends.
WorkMatix coaching covers both classic SEO and AI-search readiness (AEO), because the two now run on the same signals: the pages structured to rank are the pages AI answers cite.
Why SEO Coaching?
You’ve consumed the SEO-related content. You’ve read the blog posts, watched the YouTube videos, maybe even attended a workshop or two. You get the theory.
But when you sit down to apply it to your own website, your own clients, or your own business, something stalls. The gap between “I understand this” and “I’m actually doing this” stays stubbornly wide.
That’s the problem 1:1 SEO coaching is built to close. Not more content to consume. Direct, situation-specific guidance on what to do next, why it matters for your specific context, and how to know it’s working.
SEO-nergy Coaching is designed for two specific situations:
- You’re an independent marketing professional (a marketing consultant, content strategist, fractional CMO, brand strategist, or copywriter) and you need an SEO methodology you can apply with confidence across client engagements. Not just for your own visibility, but as a framework you bring into the room.
- You’re a service-based business owner or professional service provider and you want to build your own search visibility without hiring a full agency, but you need expert guidance to make sure you’re working on the right things, not just staying busy.
If either of those sounds like you, you’re in the right place.
1-on-1 SEO Coaching in Minneapolis and Online.
Two ways to work with Julia
General 1:1 SEO/AEO coaching
Situation-specific guidance through one-time strategy calls, recurring monthly sessions, or multi-week sprints. Topics: search intent mapping, keyword research, content optimization, Google Search Console analysis, and AI search visibility.
Pricing for the SEO session: $249/hour for regular sessions; $350/hour for a one-time Search Marketing Strategy session.
Not every question fits into a structured program. Sometimes you need expert eyes on a specific problem: a stalled blog post strategy, a confusing Search Console report, a Google Ads campaign that isn’t converting, a content cluster you’re not sure how to structure.
Coaching sessions can be:
- One-time strategy calls for a specific challenge or decision
- Recurring monthly sessions to maintain momentum and accountability
- Intensive multi-week sprints when you have a focused project (a launch, an audit, a content overhaul)
Coaching session topics include:
- Search Intent Mapping & Jobs-to-Be-Done framework application
- SEO-Driven Keywords & Topics Research
- Website Content Optimization for humans, search engines, and AI tools
- SEO Strategy & Tactics for B2B service businesses
- Google Search Console Fundamentals: interpreting data, identifying opportunities, implementing changes
- Topic Constellation development for topical authority
- Content audit and search intent alignment
- Pre-launch and post-launch SEO/AEO audits
- AI search visibility
- Track & boost your brand in AI search engines like ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews
- And more, bring your specific question
Signature “Intent-to-Roadmap Blueprint” SEO coaching program.
Master the 3-step SEO coaching program to transform your website from a static digital presence into a high-performance engine for growth and conversion.
- Eliminate “content for content’s sake”, focus only on high-intent pages that satisfy specific Jobs-to-Be-Done
- Build genuine search authority in your niche by using a methodology grounded in real user behavior
- See SEO ROI clearly, every page you create is connected to a measurable business goal
- Position yourself as a strategic partner in your client work (if you serve clients) by demonstrating SEO-nergy methodology mastery
This is our signature SEO-nergy coaching program. It is offered as a primary path for service-based business owners working on a content overhaul or refresh, and as Stage 3 implementation support for graduates of the Intent-to-Roadmap Blueprint Group Cohort.
Live implementation: what we build together
Every session is applied to your real site. We diagnose it against the search journey, prioritize the highest-impact fixes, and build them live, so you leave each session with something implemented and the method to repeat it.
We’re flexible and have several options for you to learn about SEO, depending on the size of your company and your budget.
If you want to do a little each month and see how it goes, we will work with you to make that happen. If you want to put some serious effort into SEO in a short time span, we can help with that too.
SEO coaching can help position your website to grow into a high-quality, authority website.
“Intent-to-Roadmap Blueprint” SEO Coaching Program
Personalized SEO guidance for marketing consultants, content strategists, business coaches, and service-based businesses ready to grow their own search visibility.
Coaching runs on the SEO-nergy methodology: align how people search (intent, psychology), how your site is built (content, architecture), and how search engines and AI systems surface and cite content. That alignment is what turns effort into visibility.
Stage 1: Decode
[audience and intent discovery]
We start with the “Why” behind your audience’s search behavior to identify the fuel for your growth.
Focus: Audience research and identifying “Intent-driven keywords” using the Jobs-To-Be-Done Framework.
Key Deliverable: Your customized SEO persona document and Targeted Keywords & Topics list.
Benefit: You stop guessing and start building based on actual user search behavior patterns.
Stage 2: Architect
[strategic and structural alignment]
We translate your audience insights and search intent data into a Search Journey Canvas and an actionable Intent-to-Roadmap Blueprint that drives a high-converting user journey. Every page gets a clear reason to exist. Internal approvals and technical implementation become a lot easier when the strategy is that explicit.
Focus: Crafting your Intent-to-Roadmap Blueprint that bridges SEO Persona’s search behavior with marketing KPIs.
Key Deliverable: A comprehensive Intent-To-Roadmap Blueprint – the “master plan” for your website content refresh.
Benefit: Internal approvals and technical implementation become seamless because every page has a clear reason to exist.
Stage 3: Accelerate
[content and performance enhancement]
We execute the blueprint to ensure every page is optimized for the three audiences that matter: human visitors, search engines, and AI systems. You walk away with a website that functions as a unified engine, delivering recurring ROI and brand authority rather than random traffic spikes.
Focus: Content optimization, implementation of the blueprint, and performance measurement
Benefit: Your website finally functions as a unified engine, delivering recurring ROI and brand authority.
How We Work Together Across Your 1-on-1 SEO Coaching Sessions
- Bi-weekly strategy sessions: deep-dive 1:1 calls to review your progress and troubleshoot roadblocks
- Direct WhatsApp / Telegram / Email support: ongoing guidance between sessions to keep your project moving
- Full access to the proprietary SEO-nergy Methodology Toolkit: Strategic Foundation
What’s included in “Intent-to-Roadmap Blueprint” SEO coaching: free access to the Website Strategic Foundation toolkit
Your coaching includes full access to the SEO-nergy Template Toolkit, the same proprietary templates used on real client engagements, plus live cohort facilitation to apply them to your own site.
- The complete SEO-nergy Template Toolkit. B2B Persona Workbook, Keywords/Topics/Prompts Discovery Workbook, the Intent-to-Roadmap Blueprint with all five frameworks (Search Journey Canvas, Content Mapping Matrix, Intent Path, Topic Constellation, Intent-to-Page Brief), and the Intent-to-Schema Cheat Sheet.
- Templates you keep. Reusable long after the program ends, on this site and the next.
- A finished roadmap. You leave with your own Intent-to-Roadmap Blueprint, not a to-do list.
| The toolkit is included, and this is the tier above it. You could buy the SEO-nergy Template Toolkit and work through it on your own. That’s the DIY path, and it’s a good one. The SEO coaching is the done-with-you tier: the same toolkit, plus live guidance and accountability that keeps you moving. You get the templates and the momentum to actually finish, at a price built for a small business. |
Do You Actually Need an SEO Coach?
I’m an SEO coach, so it might seem odd for me to say you might not need one. But it’s true.
If you’re tech-savvy, love computers and learning new things, and have the time, you can probably learn SEO on your own. There are great resources in the Blog section and the SEO-nergy Methodology Toolkit above gives you the same proprietary frameworks I use with my coaching clients.
But there are reasons coaching often makes sense:
1 – You’re busy running a business or building a practice and you want to learn SEO well, but you don’t have time to research the latest techniques and figure out what’s actually working in 2026, not just what worked three years ago.
2 – You want to speed up your learning curve: a coach can identify your specific situation, point you to what matters most, and help you skip the trial-and-error that takes months on your own.
3 – You learn better through dialogue: being asked diagnostic questions is how you uncover what you didn’t know you didn’t know.
4 – Technology isn’t your strength and that’s fine. Not everything needs to be done alone.
The Coach in Your Corner
Hi, I am Julia! I’m the founder of WorkMatix, a B2B SEO consulting agency I launched in 2017. I help marketers and business owners build websites that are optimized for SEO from the start, grounded in consumer search psychology and Jobs-to-Be-Done thinking.
Over 18 years in B2B search marketing, I developed SEO-nergy, a proprietary methodology that unifies user search behavior, website architecture, content strategy, and AI search readiness into a single framework.
I enjoy teaching SEO, and discussing how to make people’s websites work better.
I want to help business owners and marketing professionals understand the basics of SEO and apply those principles where their websites need it most. Most people arrive at coaching having already read a great deal about SEO and still feeling unsure which part applies to them. That is a reasonable place to be, and it is exactly what these sessions are for.
Sessions run at your pace, on your site, and you leave each one with a specific next step rather than a reading list.
From students and coaching clients…
Not sure coaching is the right format?
Should I choose VIP or the group cohort instead?
Choose VIP if your team is running a real project together and wants it tailored to your site. The VIP program is private, customized to your website, and priced for teams at $4,500. If you’re an individual or a small business owner who wants to learn the method alongside peers, the Intent-to-Roadmap Blueprint Group Training is the better fit at $249. If you’d rather run the method yourself with no live training, the SEO-nergy Template Toolkit is the DIY path.
Quick guide
A team on a real project, tailored to your site → VIP SEO Training, $4,500
An individual or small business, learning with peers (this one) → SEO Group Training, $249
Run the method yourself, no live sessions → Self-paced SEO + AI workbook set
The honest assessment
Before hiring any SEO support, coach, agency, or consultant, be honest about what you actually need.
- What are your primary business goals, and how does SEO support them?
- What are your website’s current SEO strengths and weaknesses?
- Are there technical gaps? Does the content lack strategic direction?
- What specific tasks do you need help with: keyword research, content strategy, technical SEO, AI search readiness?
- What’s your budget?
When you look at the all-in costs of an employee, it may turn out that an agency or even no SEO support is the better use of financial resources. Sometimes a workshop is the right starting point. Sometimes the toolkit/workbooks are enough. Sometimes you do need 1:1 SEO coaching. Sometimes you need a different agency entirely. I’d rather give you the right answer than the convenient one.
Frequently Asked Questions
What is an SEO coach?
An SEO coach works one-on-one with you to plan and implement SEO on your own site, teaching you the method as you go rather than doing it for you. You keep the skills and the system after the engagement ends.
How much does SEO coaching cost?
Sessions are billed per hour: $249/hour for regular coaching and $350/hour for a one-time SEO/SEM strategy session. Packages are available for ongoing 1:1 work. Book a discovery call for scope and a quote.
Should I hire an SEO agency or an SEO coach?
Hire an agency if you want it done for you and have the budget; hire a coach if you want to build the capability in-house, apply it to your own site, and keep it. Coaching is the lower cost, higher ownership path.
Is SEO still worth it in the AI search era?
Yes, and more so. AI answers are built on the same signals as search, so getting your pages structured to be found and cited is now dual-purpose. Coaching covers both SEO and AI-search (AEO) readiness.
What will we actually do in the sessions?
We diagnose your site against the search journey, prioritize the highest-impact fixes, and build them live together, so you leave each session with something implemented and the method to repeat it.
Will this help me show up in AI search, not just Google?
Yes, AI readiness is built into the method. The blueprint optimizes every page for three audiences: human visitors, search engines, and AI systems. You’ll structure content and schema so your site can be surfaced and cited by tools like ChatGPT, Perplexity, and Google AI Overviews, not just ranked by Google.
What to look for in an SEO coach
Two things separate a useful SEO coach from an expensive conversation, and both are fair to ask about before you book.
Ask whether they still do the work. A coach who only teaches drifts from what currently works, and search changes fast enough that the drift shows within a year. Every session here comes out of live client engagements running at the same time.
Ask what happens between sessions. Coaching that is only a call is expensive conversation. You should leave with something built and something specific to do next.
And ask whether they will tell you when the answer is no. A coach who agrees with every plan you bring is not adding much.
How to get your content ranking, and where coaching fits
Content ranks when it answers a question somebody is actually asking, in a structure a search engine and an AI system can both read, on a site with enough related material to be treated as a source on the subject.
Most content fails on the first of those three. It answers a question the business wanted to talk about rather than one anybody searched for, and no amount of optimization afterwards repairs that.
That is the part coaching is for. You bring a page or a plan, and we work out what it should be answering before you spend a week writing it.
What is the best SEO strategy for my business?
The best SEO strategy is the one built from how your specific buyers search, which is why no answer given in the abstract is worth much. What is consistent is the order: understand the buyer, find the language they use, then decide what each page has to win. Businesses that skip to tactics are the ones doing SEO work that never compounds.
What should I look for when choosing an SEO coach?
Ask whether they still run client work, what you leave each session with, and whether they will tell you when your plan is wrong. A coach who only teaches drifts from current practice, and one who agrees with everything is not earning the fee.