“SEO-nergy Coaching Center” powered by WorkMatix
Personalized SEO guidance grounded in the SEO-nergy methodology: for marketing consultants, content strategists, business coaches, and service-based businesses ready to grow their own search visibility.
You’ve consumed the SEO-related content. You’ve read the blog posts, watched the YouTube videos, maybe even attended a workshop or two. You get the theory.
But when you sit down to apply it to your own website, your own clients, or your own business, something stalls. The gap between “I understand this” and “I’m actually doing this” stays stubbornly wide.
That’s the problem 1:1 SEO coaching is built to close. Not more content to consume. Direct, situation-specific guidance on what to do next, why it matters for your specific context, and how to know it’s working.
SEO-nergy Coaching is designed for two specific situations:
- You’re an independent marketing professional (a marketing consultant, content strategist, fractional CMO, brand strategist, or copywriter) and you need an SEO methodology you can apply with confidence across client engagements. Not just for your own visibility, but as a framework you bring into the room.
- You’re a service-based business owner or professional service provider and you want to build your own search visibility without hiring a full agency, but you need expert guidance to make sure you’re working on the right things, not just staying busy.
If either of those sounds like you, you’re in the right place.
We’re flexible and have several options for you to learn about SEO, depending on the size of your company and your budget. We offer group SEO workshops and 1-on-1 coaching for individuals, marketing teams and businesses. If you want to do a little each month and see how it goes, we will work with you to make that happen. If you want to put some serious effort into SEO in a short time span, we can help with that too.
SEO coaching can help position your website to grow into a high-quality, authority website.
1-on-1 SEO Coaching in Minneapolis
2 ways to work with me
1. General 1:1 SEO/AEO Coaching for situation-specific guidance
Not every question fits into a structured program. Sometimes you need expert eyes on a specific problem: a stalled blog post strategy, a confusing Search Console report, a Google Ads campaign that isn’t converting, a content cluster you’re not sure how to structure.
Coaching sessions can be:
- One-time strategy calls for a specific challenge or decision
- Recurring monthly sessions to maintain momentum and accountability
- Intensive multi-week sprints when you have a focused project (a launch, an audit, a content overhaul)
Coaching session topics include:
- Search Intent Mapping & Jobs-to-Be-Done framework application
- SEO-Driven Keywords & Topics Research
- Website Content Optimization for humans, search engines, and AI tools
- SEO Strategy & Tactics for B2B service businesses
- Google Search Console Fundamentals: interpreting data, identifying opportunities, implementing changes
- Topic Constellation development for topical authority
- Content audit and search intent alignment
- Pre-launch and post-launch SEO/AEO audits
- AI search visibility
- Track & boost your brand in AI search engines like ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews
- And more, bring your specific question
Pricing for SEO & Digital Marketing Strategy Sessions
Pre-screening is required for SEO/AEO Coaching Sessions. After payment, you’ll be redirected to a questionnaire so we can prepare for your session. Your website represents your business, so I want to know more about what you do and who you do it for.
Regular SEO/AEO coaching sessions ($249/hour) are conducted live in person at ModernWell or virtually via Zoom/Telegram.
After we look at your site to make sure we can help, we’ll discuss your site’s needs and provide a quote.
One-time Search Engine Marketing Strategy session is $350/hour. Ideal for business owners who need clarity & direction about SEO or Google Ads investment.
2. Signature “Intent-To-Roadmap Blueprint” SEO Coaching Program
Master the 3-step SEO coaching program to transform your website from a static digital presence into a high-performance engine for growth and conversion. Every page connected to a measurable business goal. No content for content’s sake.
- Eliminate “content for content’s sake”, focus only on high-intent pages that satisfy specific Jobs-to-Be-Done
- Build genuine search authority in your niche by using a methodology grounded in real user behavior
- See SEO ROI clearly, every page you create is connected to a measurable business goal
- Position yourself as a strategic partner in your client work (if you serve clients) by demonstrating SEO-nergy methodology mastery
This is our signature SEO-nergy coaching program. It is offered as a primary path for service-based business owners working on a content overhaul or refresh, and as Stage 3 implementation support for graduates of the Intent-to-Roadmap Blueprint Group Cohort.
Coaching Stages & Milestones
Stage 1: Decode (SEO Persona Development & The Intent Audit)
We start with the “Why” behind your audience’s search behavior to identify the fuel for your growth.
Focus: Audience research and identifying “Intent-driven keywords” using the Jobs-To-Be-Done Framework.
Key Deliverable: Your customized SEO persona document and Targeted Keywords & Topics list.
Benefit: You stop guessing and start building based on actual user search behavior patterns.
Stage 2: Architect (User Search Journey Mapping)
We translate your audience insights and search intent data into a Search Journey Canvas and an actionable Intent-to-Roadmap Blueprint that drives a high-converting user journey. Every page gets a clear reason to exist. Internal approvals and technical implementation become a lot easier when the strategy is that explicit.
Focus: Crafting your Intent-to-Roadmap Blueprint that bridges SEO Persona’s search behavior with marketing KPIs.
Key Deliverable: A comprehensive Intent-To-Roadmap Blueprint – the “master plan” for your website content refresh.
Benefit: Internal approvals and technical implementation become seamless because every page has a clear reason to exist.
Stage 3: Accelerate (Achieving SEO-nergy)
We execute the blueprint to ensure every page is optimized for the three audiences that matter: human visitors, search engines, and AI systems. You walk away with a website that functions as a unified engine, delivering recurring ROI and brand authority rather than random traffic spikes.
Focus: Content optimization, implementation of the blueprint, and performance measurement
Benefit: Your website finally functions as a unified engine, delivering recurring ROI and brand authority.
How We Work Together
- Bi-weekly strategy sessions: deep-dive 1:1 calls to review your progress and troubleshoot roadblocks
- Direct WhatsApp / Telegram / Email support: ongoing guidance between sessions to keep your project moving
Full access to the proprietary SEO-nergy Methodology Toolkit: Strategic Foundation
What’s inside the Strategic Foundation Toolkit
This SEO-nergy Methodology Toolkit includes the three sequential workbooks that form the complete methodology:
- B2B Persona Workbook for SEO & AI Search: uncover real motivations, search behavior, and decision-making patterns of your target audience. Output: a one-page Persona Overview your team can rally around.
- Keywords, Topics & Prompts Discovery Workbook: translate persona insights into search triggers, intent-stage queries, themes, and prioritized keywords using the Jobs-to-Be-Done framework.
- Intent-to-Roadmap Blueprint workbook: the multi-tab strategic workbook containing five proprietary frameworks: Search Journey Canvas, Content Mapping Matrix, Intent Path, Topic Constellation, and Intent-to-Page Brief.
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The Intent-to-Schema Cheat Sheet for B2B Websites: A complete reference matching B2B page types to the schema markup that signals authority to AI search systems. Organized by search intent and aligned with the Search Journey Stages. Includes implementation guidance (where to add schema, how to validate it, common pitfalls), strategic hygiene (which page types have the highest AI citation potential), and two worked JSON-LD examples (Homepage and Service page) with generic placeholders ready to adapt to your site.
The SEO-nergy Toolkit: Strategic Foundation can be purchased for DIY implementation
If 1:1 coaching isn’t the right fit right now, whether for budget reasons, scheduling, or because you prefer to move at your own pace, you can still apply the full SEO-nergy methodology to your business using the same templates we use with our coaching clients.
The SEO-nergy Methodology Toolkit is a complete digital toolkit that gives you everything you need to apply the methodology on your own, at your own pace, on your own schedule. Same frameworks. Same structure. No coaching relationship required.
Do You Actually Need an SEO Coach?
I’m an SEO coach, so it might seem odd for me to say you might not need one. But it’s true.
If you’re tech-savvy, love computers and learning new things, and have the time, you can probably learn SEO on your own. There are great resources in the Blog section and the SEO-nergy Methodology Toolkit above gives you the same proprietary frameworks I use with my coaching clients.
But there are reasons coaching often makes sense:
- You’re busy running a business or building a practice and you want to learn SEO well, but you don’t have time to research the latest techniques and figure out what’s actually working in 2026, not just what worked three years ago.
- You want to speed up your learning curve: a coach can identify your specific situation, point you to what matters most, and help you skip the trial-and-error that takes months on your own.
- You learn better through dialogue: being asked diagnostic questions is how you uncover what you didn’t know you didn’t know.
- Technology isn’t your strength and that’s fine. Not everything needs to be done alone.
The honest assessment
Before hiring any SEO support, coach, agency, or consultant, be honest about what you actually need.
- What are your primary business goals, and how does SEO support them?
- What are your website’s current SEO strengths and weaknesses?
- Are there technical gaps? Does the content lack strategic direction?
- What specific tasks do you need help with: keyword research, content strategy, technical SEO, AI search readiness?
- What’s your budget?
When you look at the all-in costs of an employee, it may turn out that an agency or even no SEO support is the better use of financial resources. Sometimes a workshop is the right starting point. Sometimes the toolkit/workbooks are enough. Sometimes you do need 1:1 SEO coaching. Sometimes you need a different agency entirely. I’d rather give you the right answer than the convenient one.
Read the comparison: SEO Coaching vs. Workshops vs. Consulting
About Me:
“My name is Julia Gordeeva. I am an expert SEO marketing coach who helps business owners and entrepreneurs learn the ropes in the Digital Marketing and Search Marketing worlds.
During my workshops, businesses learn how to take control of their own SEO results and use the easy-to-digest information to grow their companies.
I enjoy teaching SEO, and discussing how to make people’s websites work better.
I want to help business owners and marketing professionals understand the basics of SEO and apply those principles where their websites need it most.”
Not sure which option is right for you?
Book a free 30-minute discovery call. Tell me about your situation and I’ll point you toward the right fit: whether that’s a coaching session, the Methodology Bundle, a workshop, or somewhere else entirely.
If you have questions or want to learn more about what digital marketing can do for your business, contact us at WorkMatix. We are here as your SEO resource and want to help you succeed.