“SEO-nergy Academy” powered by WorkMatix

Expert-led, Hands-On SEO Trainings & Workshops

SEO advice online is everywhere but it can be dated, contradictory, or written for someone whose situation isn’t yours. It’s generic, outdated, or buried in caveats that don’t apply to your business, your website, or your timeline. The real question isn’t “what is SEO.” You already know you need it.

Whether you’re a marketing manager planning a website content refresh, an independent marketing consultant, content strategist, SEO consultant, fractional CMO, brand strategist, or B2B copywriter who needs a methodology to apply across client projects, a service-based business owner building your own visibility, or a web design agency adding SEO as a strategic service, the questions are the same: Where do I start? What actually moves the needle? And how do I know it’s working?

That’s what the SEO-nergy workshops are built to answer.

Every session is grounded in Julia Gordeeva’s proprietary SEO-nergy methodology: a structured system built on how real people search, decide, and convert. Not theoretical. Not a recycled checklist that worked five years ago. It is built around real websites, real search data, and real Jobs-to-Be-Done, A framework you can apply the same day you leave the room.

We’re flexible and have several options for you to learn about SEO, depending on the size of your company and your budget. We offer group SEO workshops and 1-on-1 coaching for individuals and businesses. If you want to do a little each month and see how it goes, we will work with you to make that happen. If you want to put some serious effort into SEO in a short time span, we can help with that too.

Which SEO-nergy Workshop Is Right for You?

If you’re planning a website redesign or migration

Your CEO is asking whether SEO is “covered.” Your team is worried about losing rankings during the launch. You need a structured plan for integrating SEO from day one, not after the new site goes live. → Start with the “Intent-to-Roadmap Blueprint” VIP (Company-Tailored) SEO training. We’ll work directly inside your live website environment and build the redesign roadmap with your team.

You run a small business or professional service practice

You wear too many hats to get lost in SEO theory. You want to drive your own visibility without hiring an agency, but you need a framework, not just isolated tips you won’t know how to connect. You want to learn alongside others in similar situations. → Start with the “Intent-to-Roadmap Blueprint” Group SEO training. Structured peer learning, applied to your real business, with templates you can use long after the program ends.

You’re an independent marketing consultant, content strategist, fractional CMO, or coach working with B2B clients

You work with B2B clients and need a structured methodology you can bring into client work, not just for your own visibility. Something that differentiates you from generalists and gives your deliverables real strategic depth. → Start with the Intent-to-Roadmap Blueprint Group SEO Training. In the coming months, watch for the SEO-nergy Certified Practitioner Program designed specifically for consultants who want licensed rights to apply the methodology across their client engagements.

You’re a web design agency adding SEO to your service offering

You want to position your studio as a strategic partner, not a vendor, and charge for strategy work, not just execution. You need a repeatable framework that holds up across client projects. → Start with the “Intent-to-Roadmap Blueprint” VIP (Company-Tailored) SEO training. We’ll teach your team the methodology using one of your real client projects as the case study.

You want a quick reality check on your current website

You’re not ready for a multi-session program. You want honest, persona-grounded feedback on what’s working, what’s broken, and what to fix in the next 7 days. → Start with the Website Clinic Workshop.

If your search visibility is shifting and you’re not sure why

You’re seeing fewer clicks even when you rank. AI Overviews, ChatGPT, and Perplexity are answering questions your website used to get traffic for. You want to understand what’s changing and how to keep your existing site visible in the AI era. → Start with the Truth Bomb SEO Workshop: Future-Proof Your Website for Search in the Age of AI.

If you have Google Search Console set up but can’t make sense of the data

The numbers are there. You’re just not sure what they’re telling you or what to do about it. You want to learn how to interpret it and use it to make decisions. → Start with the Beginner’s Guide to Google Search Console.

What is SEO-nergy?

SEO-nergy (SEO + Synergy) is the proprietary B2B search marketing methodology developed by Julia Gordeeva, founder of WorkMatix. Refined over 18 years of practice, it explains how search marketing actually works when multiple elements operate together as a connected system.

SEO doesn’t work as a checklist of isolated tactics. It works when these 4 moving parts reinforce each other:

• How people search: the consumer psychology, search intent, and decision-making behind every query, question or prompt;
• How your website is built: content, information architecture, technical foundation, navigation, and user experience;
• How search engines and AI search systems operate: what gets evaluated, ranked, surfaced and cited;
• How integrated marketing strategy connects branding, online PR,  AI SEO, SEM, and content marketing to create a cohesive customer journey.

Rather than treating SEO as a checklist of isolated tactics, the SEO-nergy methodology teaches how these elements combine to influence digital discovery, customer decision-making, and measurable business growth.

Live SEO Workshops & Trainings in Twin Cities, Minnesota.

Single-Session SEO Fundamentals Workshops:

• TRUTH BOMB SEO Workshop: Future-Proof Your Website for Search | SEO in the Age of AI. AI-powered platforms are reshaping how users discover information, and most websites aren’t ready for it.

  Learn how to adapt your website for today’s evolving search landscape. This session covers the essential strategies for improving visibility, structuring content for AI-driven discovery, and staying competitive in modern search environments. Small cohort, max 12 participants. Next cohort: September 16 & September 23, 2026 at ModernWell Minneapolis.

• Website Clinic Workshop: See Your Website Through Your Client’s Eyes. A live 2.5-hour workshop for service providers, coaches, consultants, and independent marketers who want honest, persona-grounded feedback on their website and a concrete 7-day action plan to fix what’s broken. Format: Live, online, small cohort (max 12 participants). Duration: 2.5 hours + 30 minutes pre-work. Next cohort: October 7 & October 14, 2026 @ModernWell Minneapolis.

• Beginner’s Guide to Google Search Console: BOOST Your Website’s Search Visibility. A deep dive into setting up, navigating, and actually using Google Search Console to monitor performance, understand your search queries, and make decisions from real data. – Live in person and via Zoom.

Intensive SEO Group Trainings

Signature “Intent-to-Roadmap Blueprint” SEO Training

The Intent-to-Roadmap Blueprint is the flagship program of the SEO-nergy methodology. It’s a structured, multi-session training that teaches you how to transform your website from a static digital presence into a high-performance engine for growth and conversion by aligning user search intent with website architecture, content, and conversion goals.

The program is offered in two formats. Pick the one that matches how you want to learn and who you’re learning with.

Two Ways to Join

(1) Intent-to-Roadmap Blueprint | Group Cohort

A structured peer-learning experience for small business owners and professional service providers who want to build their website around real user intent. You’ll move through the program alongside others in similar situations, sharing insights, applying the methodology to your own business, and walking away with a complete website roadmap.

• Format: Live in-person and online, structured cohort with peer learning
• Duration: Live, in-person, multi-session program: November 5, November 12, November 19, 2026 @ 2:30-4:30 pm CT. 10 spots open.
• Investment: $249
• The SEO-nergy Template Toolkit is included (see the detailed description below)
• Best for: Service-based businesses ready to learn, apply, and own their search strategy

(2) Intent-to-Roadmap Blueprint | VIP (Company-Tailored)

A private, fully customized training program for in-house marketing teams and web design agency teams running a real website project together. Every module is tailored to your company’s specific website, user journeys, content strategy, and business goals; not just built on a hypothetical case study.

• Format: Tailored to your company
• Duration: Custom
• Investment: $4,500
• Best for: Marketing teams planning a content refresh/overhaul project

2 spots open in August and 3 in September 2026.

The Three Stages of the Program

Every Intent-to-Roadmap Blueprint engagement (Group or VIP) follows the same three-stage structure. Each stage builds on the previous one, so you finish with a fully aligned strategy and the templates to execute it.

• Stage 1: Decode: Audience & Intent Discovery.

  We go beyond surface-level keywords to uncover the why behind your audience’s behavior, the fuel for your growth.

  • Analyze real search data, customer interviews, and Jobs-to-Be-Done signals to identify the specific problems your users are trying to solve.
  • Segment those motivations into Intent Buckets: Informational, Comparative & Evaluative, Transactional.
  • Audit how well your current marketing goals align with discovered user needs and your existing website content.

  You walk away with a customized SEO Persona document and a Targeted Keywords & Topics list grounded in real search behavior.

• Stage 2: Architect: Strategic & Structural Alignment.

  We translate your audience and intent data into a visual roadmap for a high-converting user journey.

  • Map every Intent Bucket to a specific section, page, or path on your website.

  • Bridge every business objective: lead generation, demos, signups, sales directly into the user’s buying journey.

  • Visualize the full blueprint: an Intent Path that shows how users move through your site, a Topic Constellation that defines your topical authority, and a KPI overlay that connects each page to a measurable business outcome.

  You walk away with a comprehensive Intent-to-Roadmap Blueprint, the master plan for your website refresh or build, ready for design and content execution.

• Stage 3: Accelerate: Content & Performance Enhancement

  We execute the blueprint so every page is optimized for the three audiences that matter today: human visitors, search engines, and AI systems.

  • Optimize content that speaks directly to mapped intent, both SEO-friendly and conversion-focused.
  • Implement the blueprint into live design and code, removing friction from the user path.
  • Measure performance against the blueprint’s KPIs to ensure alignment is actually driving business results.

  You walk away with a website that functions as a unified engine, delivering recurring ROI and brand authority instead of random spikes of traffic.

What’s Included: The SEO-nergy Template Toolkit

Every Intent-to-Roadmap Blueprint participant gets full access to the proprietary template bundle developed by Julia Gordeeva over 18 years of B2B search marketing practice. These are the same templates we use on our own client engagements:

• B2B Persona Workbook for SEO & AI Search: the structured interview tool for building search-behavior-based personas (not demographic profiles).
• Keywords, Topics & Prompts Discovery Workbook: Jobs-to-Be-Done–integrated keyword research that starts with why people search, not just what they type.
• Search Journey Canvas: a visual storyboard that captures how a real persona moves through their search journey from the moment a need is recognized, all the way through partnership or purchase, and beyond. It’s the collaborative output of the SEO-nergy methodology: a single page that shows what your audience is thinking, doing, asking, and feeling at every stage of their decision process.
• Content Mapping Matrix: the proprietary master worksheet that maps user behavior across the three search journey stages onto your business goals and KPIs.
• Intent Path: a sequential mapping tool that traces how users move from page to page across their search journey.
• Topic Constellation: the pillar/cluster topical authority structure that builds long-term search authority across humans, search engines, and AI systems.
• Intent-to-Page Brief: a page-level specification that bridges a mapped user intent to a ship-ready page, complete with strategy, SEO, and technical readiness checklists.

• The Intent-to-Schema Cheat Sheet for B2B Websites: A complete reference matching B2B page types to the schema markup that signals authority to AI search systems. Organized by search intent and aligned with the Search Journey Stages. Includes implementation guidance (where to add schema, how to validate it, common pitfalls), strategic hygiene (which page types have the highest AI citation potential), and two worked JSON-LD examples (Homepage and Service page) with generic placeholders ready to adapt to your site.

Together, they give you a repeatable system you can apply to your own website, to client projects, and to your internal team’s process, long after the program ends.

Ready to Build Your 2026 Growth Engine?

If you’re running a website content refresh project or planning one, the Intent-to-Roadmap Blueprint is the structured program that turns user search behavior into measurable business growth.

Best fit: small-to-midsize B2B services, professional services, and SaaS companies (50–500 employees) where the website is a primary conversion engine. Contact us to see if the next cohort or VIP slot is the right fit for your goals.

About the presenter:

“I founded WorkMatix in 2017 to help marketers and business owners integrate search psychology and Jobs-to-Be-Done thinking into how they build websites and run marketing campaigns. Over 18 years of B2B search marketing practice, I developed the SEO-nergy methodology: a proprietary system that connects user search behavior, website architecture, content strategy, and AI search readiness into one framework. I teach this methodology through the SEO-nergy Academy workshops and the signature Intent-to-Roadmap Blueprint coaching program.”

If you have questions or want to learn more about what digital marketing can do for your business, contact us at WorkMatix. We are here as your digital marketing resource and want to help you succeed.