“SEO-nergy Academy” powered by WorkMatix
Practical SEO Workshops & Trainings in Minneapolis and Online
For Marketing Teams, Service-Based Business Owners, and Independent Consultants.
Whether you want a coach in your corner, a live cohort-based SEO workshop, a training tailored to your own website, or one focused session on a specific problem, every option here teaches the same holistic SEO-nergy methodology.
Pick the format that matches your situation, your timeline, and your budget.
Live SEO Workshops & Trainings in Twin Cities, Minnesota
Expert-led, Hands-On SEO classes
Every SEO workshop in Minneapolis runs live, in a small group, applied to the site you actually own.
SEO advice online is everywhere but it can be dated, contradictory, or written for someone whose situation isn’t yours. It’s generic, outdated, or buried in caveats that don’t apply to your business, your website, or your timeline. The real question isn’t “what is SEO.” You already know you need it.
Whether you’re a marketing manager planning a website content refresh, an independent marketing consultant or a content strategist who needs a methodology to apply across client projects, a service-based business owner building your own visibility, the questions are the same:
Where do I start? What actually moves the needle? And how do I know it’s working?
That’s what the SEO-nergy workshops are built to answer.
Every session is grounded in Julia Gordeeva’s proprietary SEO-nergy methodology: a structured system built on how real people search, decide, and convert. Not theoretical. Not a recycled checklist that worked five years ago. It is built around real websites, real search data, and real Jobs-to-Be-Done. A framework you can apply the same day you leave the room.
What is an SEO workshop?
An SEO workshop is a live, instructor-led session where you learn a method and apply it to your own website in the room, rather than watching a recording and hoping to find time later.
The format matters more than it sounds. A self-paced course gives you information. An SEO workshop gives you the information plus the two hours, the structure, and somebody to ask when your site does not look like the example.
Classes run two to three hours, in person in the Twin Cities or live online. You leave with work you have actually done, not a folder of notes to get to.
All four formats below are available as SEO training in Minneapolis or live online.
Start with the SEO-nergy workshop that matches where you are
Every workshop is built on the same SEO-nergy methodology, so whichever you pick, you leave with something you can use. They differ in how much guidance you get, who you learn with, and how tailored it is to your site.
What is the Intent-to-Roadmap Blueprint?
The Intent-to-Roadmap Blueprint is the flagship program of the SEO-nergy methodology: a structured, multi-session process that takes you from understanding how your buyers search to a complete, execution-ready website roadmap. It runs in three stages.
“Decode stage” uncovers your audience’s real search intent, the questions, queries, and AI prompts behind their decisions.
“Architect stage” maps that intent onto a high-converting site structure, so every page has a job.
“Accelerate stage” turns the blueprint into optimized content built for humans, search engines, and AI systems at once. You can take it as a live group cohort or as private, company-tailored VIP training, and both include the full SEO-nergy Template Toolkit.
An SEO expert in your corner, on your schedule.
One-on-One SEO Coaching in Minneapolis & Online
Coaching is the right format when you know roughly what you should be doing but want someone experienced checking your thinking before you commit time and budget to it. Your questions, your pace, direct expert guidance.
Sessions are built around your site, your questions, and whatever is actually in front of you that week, so nothing is theoretical. You set the pace and the frequency, which makes this the most flexible way to work with Julia, and the one that fits best when a full consulting engagement is more than you need. Between sessions you have a clear next step and someone holding you to it.
Private and fully tailored to your team’s real project.
Intent-to-Roadmap Blueprint · VIP Team Training
VIP Training is a private program built entirely around the website your team is working on right now, which is what separates it from every other format here. Each module is applied to your live site as it runs, so the output is not a set of notes to act on later but the actual strategy your project needs.
It is designed for in-house marketing teams and agency teams who have to align on one direction, and it works best when a redesign or a content overhaul is already underway or about to start. Your team leaves with the completed Intent-to-Roadmap Blueprint and the in-house capability to keep running it without outside help.
Learn the full method alongside peers and leave with your own roadmap
Intent-to-Roadmap Blueprint · Group SEO Training
The Group Training is a live, multi-session cohort for business owners and independent marketers who want the complete SEO-nergy methodology rather than a piece of it. Across the sessions you build your own Intent-to-Roadmap Blueprint, working on your real website rather than a case study, and you keep the full SEO-nergy Template Toolkit to reuse afterwards. Learning alongside other people running the same problem is most of the value here: the pace keeps you moving, and the questions others ask are usually ones you had not thought to ask yet. You finish with a documented roadmap and the ability to run the method again next year.
Single-Session SEO Fundamentals Workshops
Expert-led SEO workshops, built on how real people search, decide, and convert.
Focused and fast. Best when you have one specific problem and want an answer you can act on this week. These group sessions are built on the SEO-nergy methodology and real websites, so you leave with something you can apply the same day. Find the one that matches where you are. Pick the one that sounds like you:
“I want a fast, honest reality check on my website and a list of what to fix this week.”
“When I hear that AI is changing how people search, I want to understand what’s actually different and what specific changes my website needs, so I can take informed action instead of guessing.”
“I have Google Search Console set up, but I can’t make sense of the data or turn it into decisions.”
“I want the full framework, a complete website roadmap I build myself, learning alongside peers.”
Website Clinic Workshop
See your website through your client’s eyes.
A live, honest teardown of your website from your buyer’s point of view, with a concrete plan to fix what is quietly costing you leads. You bring your real site; you leave knowing exactly what to change first.
Who it’s for. Service providers, coaches, consultants, and independent marketers who want honest, persona-grounded feedback and a concrete plan, not a multi-session program.
Format. Live, online, small cohort (max 12). 2.5 hours plus 30 minutes of pre-work.
Next cohort. October 7 and October 14, 2026 at ModernWell Minneapolis.
Search in the Age of AI: How to Future-Proof Your Website
Part of the Truth Bomb SEO series
AI-powered platforms are reshaping how users discover information, and most websites aren’t ready for it.
Learn how to adapt your website for today’s evolving search landscape. This SEO class covers the essential strategies for improving visibility, structuring content for AI-driven discovery, and staying competitive in modern search environments.
A hands-on workshop for business owners and marketers who want their website to show up when buyers ask Google, ChatGPT, Perplexity, and other AI tools for recommendations.
Who it’s for. Business owners and marketers at small to mid-size companies who have a website that’s underperforming in search, or who’ve noticed that AI search tools don’t mention their brand when buyers ask. You don’t need to be technical. You do need to care about whether buyers can find you.
Format. Live, small cohort.
Next cohort. September 24 and September 29, 2026 at ModernWell Minneapolis/Wayzata.
What you’ll walk away with:
Beginner’s Guide to Google Search Console Tool
Boost your website’s search visibility with data you can actually use.
A deep dive into setting up, navigating, and actually using Google Search Console to monitor performance, understand your search queries, and make decisions from real data.
Who it’s for. Anyone who has GSC set up but can’t interpret the numbers or turn them into decisions.
Format. Live, in person and via Zoom.
Next cohort. See Eventbrite for the next scheduled date.
From students and coaching clients…
Frequently Asked Questions
What’s the difference between a single-session workshop and the Intent-to-Roadmap training?
A workshop solves one focused problem; the training builds your complete strategy. The single-session workshops (Website Clinic, Truth Bomb SEO series, Google Search Console) each tackle one thing in a couple of hours. The Intent-to-Roadmap Blueprint Group and VIP trainings are the flagship, multi-session programs where you build a full website roadmap and keep the entire template toolkit.
Coaching, training, or a workshop, which should I choose?
Match the format to how much guidance you want and who you’re learning with. Choose 1:1 Coaching for personal, tailored help at your own pace. Choose the Group Training to learn the full method with peers and build a complete roadmap. Choose the VIP Training when a whole team needs it tailored to a real project. Choose a single Workshop when you have one focused problem to solve fast.
Do I need SEO experience to attend?
No, these are built for capable professionals who aren’t SEO specialists. The workshops assume you know your business, not that you know SEO. Everything is grounded in a method you can apply the same day, with no jargon left unexplained.
How do I register?
Single-session workshops are on Eventbrite; the trainings have their own pages. Use the Eventbrite link on each workshop above to reserve a seat. For the Intent-to-Roadmap Group and VIP trainings, follow the link to that program’s page to register or request details.
Will these help with AI search, or just Google?
These cover both AI search and Google. AI readiness is built into the methodology. Every session reflects the reality that content now has to satisfy three audiences: human visitors, search engines, and AI systems like ChatGPT, Perplexity, and Google AI Overviews. It isn’t an add-on; it’s woven through the method.
Which should I start with?
Match the session to the problem in front of you. Want a fast reality check? Website Clinic. Worried about AI eating your traffic? Truth Bomb. Drowning in Search Console data? The GSC guide. Ready for the full method? The Intent-to-Roadmap Group or VIP training.
Where the Minneapolis SEO workshops are held
In-person SEO workshops run in the Minneapolis and St. Paul metro, with live online sessions for anyone outside it. Coaching and private team training are available anywhere.
Serving Minneapolis, St. Paul, Bloomington, Edina, Eden Prairie, Minnetonka, Wayzata and the wider Twin Cities area. Dates and registration for every upcoming session are on Eventbrite, linked from each workshop above.
What past attendees say
“As a newbie to SEO, I decided to sign up for Julia’s workshop. She broke down the whole concept in simple terms for non-technical people such as myself. She made it fun, interactive and immensely informative, and not overwhelming. I walked away knowing exactly what I need to do for my own business.”
“Excellent SEO workshop. Thank you for providing us with a highly interactive presentation with real examples. Love the open environment to ask questions. Overall, a great program, very practical.” Natalia P.
“Julia knows her stuff on SEO. She doesn’t sugar coat things or make you feel stupid if you don’t know something. She breaks everything down in totally digestible and actionable chunks. Highly recommend her workshops for business owners.”
What is an SEO workshop, and how is it different from a course?
An SEO workshop is a live, instructor-led session where you apply a method to your own site while somebody is there to answer questions. A course hands you recordings and leaves the applying to you, which is where most people stop. Workshops here run two to three hours, in person in the Twin Cities or live online.
Where and when do the Minneapolis workshops run?
In-person sessions run in the Minneapolis and St. Paul metro, with live online sessions for everyone else. Upcoming dates and registration are on Eventbrite, linked from each workshop on this page. If nothing on the schedule fits, coaching runs on your calendar rather than mine.