We Help Businesses Attract & Convert Website Visitors into Customers
Marrying Search Marketing & Psychology
Digital engagement is key to sales growth: providers that build the right digital experience now will be in a strong position to capture a growing share of the buying audience.
In the online world, passive consumption of information has been replaced by active search.
When people go online, they are doing something, looking for something. They go there with a purpose. Every website they encounter is a potential information patch that they rapidly evaluate for the quality and amount of information it offers relative to their goals.
Using Google search is basically impossible without some purpose, intention, or task driving behavior.
Online advertising in the context of goal pursuit is processed quite differently from traditional advertising, but only if it’s aligned with the online tasks and goals being pursued by the consumer at the moment the ad is encountered.
The most aligned type of online advertising is Google Paid Search. It also provides the ability to complete a purchase on the landing page after the ad exposure.
By applying the psychology of consumer search behavior & decision-making WorkMatix will:
Align Google ads with your ideal clients’ online tasks & goals;
Dissolve the gap between search marketing & buying;
Optimize your website & landing pages for human visitors & search engines.
We will help you create compelling buying experiences, aligning all online touch-points across the Customer Decision Journey, based on your customers’ needs and preferences to prioritize the stages that matter.