SEO & AI Search Services for B2B Brands and Service Businesses

WorkMatix offers five search services, and they all answer the same question: can the right buyer find you, and does what they find convince them? Some companies come to us mid-redesign and need to protect rankings they spent years earning. Others have the content but not the visibility.

Every engagement runs on the SEO-nergy methodology, which connects buyer behavior, website architecture, content strategy, and AI search readiness into one system instead of four disconnected projects. Start with the service that matches the project in front of you, or start with the audit if you are not sure yet.

website redesign seo content optimization for ai seo SEo and ai search readiness audit

Helping Businesses Turn Website Traffic into Qualified Leads and Customers

WorkMatix helps businesses improve how they are discovered in search engines and how effectively their websites convert visitors into inquiries, leads, and sales. By combining search marketing strategy with an understanding of user behavior, we help organizations create digital experiences that support both visibility and conversion.

If you are a small or medium-sized company, WorkMatix will tailor a 100% customized solution to fit your marketing goals and your budget.

We listen to our clients’ insights and challenges and work to become an extension of their in-house marketing team. We make our clients’ success our top priority.

Our consulting approach focuses on identifying the search behavior, user search intent, and marketing opportunities that can improve website visibility and generate qualified leads.

Our clients include innovative organizations in the healthcare, apparel, SaaS, agriculture industries, and consulting service providers.

working together

B2B SEO Services Built for Google and AI Search

Most clients work with us to manage their search engine optimization (SEO) campaigns so they can stay focused on running their business instead of trying to keep up with the constantly changing world of digital marketing.

Our services are designed to help your website attract qualified search traffic. We develop a clear strategy, create a practical action plan, and guide you through each step of the process. Working as part of your team, we tailor our approach to your specific goals and challenges.

Because every website and business is different, there is no one-size-fits-all solution. Success in SEO requires a thoughtful strategy, careful execution, and the flexibility to adapt as search behavior and market conditions evolve.

Explore our consulting offerings below

Website Redesign SEO Consulting

Redesign without losing the rankings you already earned.

A website redesign is the highest-risk SEO moment a B2B company goes through, because URLs, content, and internal links all change at once.

WorkMatix plans the SEO and AI search side of your redesign before the first wireframe, so the new site launches with its equity intact and its architecture built around how buyers actually search. You get a mapped URL and redirect plan, a content structure tied to real intent, and a launch checklist your developer can follow.

  • Pre-launch URL, redirect, and content mapping so nothing drops at go-live
  • Site architecture and internal linking built from buyer search behavior, not the org chart
  • Launch and post-launch QA covering schema, indexation, and Core Web Vitals.
Plan Your Redesign the Right Way

Content Optimization for SEO & AI Search

Turn the pages you already have into pages that get cited.

Most B2B sites do not have a content volume problem, they have a content structure problem: the pages exist but they do not answer the question a buyer or an AI system is actually asking.

WorkMatix rebuilds existing content around search intent and answer-first structure, so each page earns rankings in Google and gets quoted in AI search results. The work is applied to your live pages in priority order, starting with the ones closest to revenue.

  • Intent audit of existing pages, mapped to the stage of the buyer’s search journey
  • Answer-first rewrites with heading structure and schema built for AI citation
  • A prioritized refresh queue so the highest value pages get fixed first.
Get Your Content Working Harder

SEO & AI Search Readiness Audit

Find out where your site actually stands before you invest.

The audit is the clearest place to start, because it tells you what is wrong, what it is costing you, and what to fix first. WorkMatix reviews your site through three lenses: 

Lens 1 Intent Alignment, Lens 2 SEO Fundamentals, and Lens 3 AEO Readiness. You leave with a prioritized roadmap you can act on yourself or hand to us.

A free self-assessment is available if you want a read on your site before committing to the full audit.

  • Three-lens review covering intent alignment, SEO fundamentals, and AI search readiness
  • A ranked fix list separating quick wins from structural work
  • A written roadmap you own, with or without ongoing engagement.
Start your ai readiness Assessment

Paid Search Management (SEM)

Paid search that is judged on pipeline, not clicks.

Paid search only works when the keyword, the ad, and the landing page all match the same buyer intent, and most underperforming accounts break at that seam. WorkMatix builds and manages Google Ads campaigns around intent categories rather than raw volume, so budget goes to the searches that convert. Campaigns are structured to work alongside your organic strategy instead of competing with it.

  • Campaign structure organized by search intent, not by product list
  • Landing page and ad message alignment so paid traffic converts
  • Reporting tied to leads and revenue, not impressions.
launch your paid search campaign

Display & Banner Advertising

Stay visible to the buyers already considering you.

Display advertising is a support channel, not a lead engine, and it works best when it reinforces demand that search has already created. WorkMatix builds display and remarketing campaigns that keep your brand in front of the people who visited, compared, and did not act yet. Targeting, creative, and placement are set so spend supports the search program rather than diluting it.

  • Remarketing to visitors who reached comparison or decision stage pages
  • Audience and placement targeting built to protect budget from wasted impressions
  • Creative and messaging consistent with your search and site positioning.
Explore Display Advertising

What Our Consulting Clients are Saying…

  • “Julia is a confident professional whose skills and ability to work with the complex world of SEO is quite impressive. We look forward to working on the next phase of optimizing our company’s visibility on the internet with Julia’s help and support.”
    Alison Howland
    Brand Manager, pH Prescription
  • “Julia is a pleasure to work with in every way. She is always well-prepared, thoughtful and creative in her thinking about digital marketing. She is constantly educating herself about new trends and technologies in SEO, Google Analytics, AdWords (Google Ads), etc. She juggles her many duties skillfully and follows up on every commitment she makes.”
    Laura Dockery
    President, Dockery Communications
  • “WorkMatix Digital performed above and beyond to help taking care of my need. I decided to open my new business and I did not have any experience to promote my business. Julia helped me step by step and was very helpful the whole entire process. I will totally recommend WorkMatix to help grow your business.”
    Fransiska A.
    Founder, Java Foods Innovation
  • Julia and I worked together for three years, and I found her to be a top-notch marketing professional. Julia played a critical role in planning the marketing strategy and executing that strategy which contributed to our company’s significant revenue growth during that period.
    During our time together, Julia demonstrated her versatility through her ability to:
    – Collaborate cross-functionally and build solutions driven by multiple points of view;
    – Apply her advanced analytical & conceptual skills to review data and translate into clear, actionable insights which lead to improvement in campaign performance;
    – Adapt digital media to appeal to wide and varied audiences;
    – Multi-task and work independently with strong organizational skills and follow through;
    Julia is a marketing pro who can help you grow revenue for your business!”
    Clint Rowles
    MentorMate
  • “Besides the fact that she is just very good with SEO and site-content, I would especially recommend Julia for her punctuality, hard work and commitment! Her impressive language skills in both Dutch (my native language) and English make her an asset for any international organization.”
    Sonja van der Veen
    Marketing & Communications Professional
  • “Julia has worked for me for 5+ years and managed all aspects of Coherent’s digital marketing including SEO, PPC, Social Media Promotion, Content Marketing, and corporate website design. In addition, she has provided leadership in our brand strategy and the development of our brand messaging. Her results have been tremendous. She increased traffic to our website 10x, increased visitor engagement, and converted leads that have generated millions of dollars in consulting revenue for our company, all of this while operating within a relatively modest budget. Julia is goal oriented and constantly strives to learn new skills. She is smart, no nonsense, and analytical in her approach to problem solving. I highly recommend her as a professional, but perhaps more importantly, I think she’s an outstanding person and I greatly value the partnership we’ve formed over the years.”
    Robert Duff
    Chief Operating Officer, Coherent Solutions
  • “I worked with Julia as a client of hers where she was responsible for our company’s digital marketing efforts from a search perspective. I’ve been impressed by her thoroughness and attention to detail as well as her strategic thinking outside of just SEO/PPC. Her experience working in a corporate capacity differentiates her from other agencies I have worked with as she is able to think about all marketing channels working together.”
    Lisa Hines
    Sr. Marketing Manager, Conservis
  • “Julia is a smart and talented SEO and web analytics expert with strong digital marketing experience, highly skilled in project management. What I most appreciate about working with Julia is her ability to get to the heart of the matter, identifying marketing project needs and then executing on deliverables with accountability. From creating personas and workflows, identifying and tracking metrics, and developing Google ad campaigns that deliver results, I recommend working with Julia.”
    Sara Hakanson
    Vice President of Marketing, Emerging Therapy Solutions
  • “Thanks Julia – this is great news! We’re super happy to have a successful launch from an SEO standpoint. Thank you as well for all your guidance!”
    Bridgett F.
    Marketing Strategist, Brand Office