AI Search · SEO · Paid Search

B2B Visibility Across Google and AI Search That Drives Qualified Pipeline

WorkMatix is a B2B SEO and AI search consulting firm. We help B2B brands and service businesses get discovered in Google and AI search through consulting, coaching, and the DIY SEO toolkit.

Our SEO-nergy methodology treats search as one connected system, aligning how your buyers search, how your site is built, and how Google and AI read it, so that visibility turns into measurable business growth.

Find the path that fits where you are

Agency Est. 2017

Leveraging 18 Yrs B2B Search

Grounded in Consumer Psychology

Built for SEO + AI Search

Intent-Driven SEO for B2B Brands & Service-Based Businesses

WorkMatix is a B2B SEO and AI search consulting company helping B2B service companies, professional service providers, SaaS brands, and marketing professionals implement intent-driven SEO strategies.

Our holistic approach connects buyers’ search behavior, the psychology behind their decisions, and how your website is designed to convert them.

Whether you need a strategic SEO partner for your website redesign, structured SEO training for your team, or a proprietary methodology you can apply yourself, we deliver frameworks that build search visibility, authority, and qualified pipeline.

Where Do You Want to Start with B2B SEO and AI Search?

Whether it’s a redesign that can’t lose rankings, content nobody finds, or a team that needs the method, start with the situation that sounds like yours.

AI SEO for Website Redesign & Migration

“I’m planning a website redesign or migration and want expert help to protect my rankings and make it AI-search ready.”

→ Website Redesign SEO consulting

Content Optimization for SEO & AI Search

“I want to optimize my website content for SEO and AI search, so I get discovered and drive organic traffic.”

→ Content Optimization for AI Search

DIY SEO Templates & Workbooks

“I want to optimize my site myself, with a proven step-by-step system and templates.”

→ DIY SEO + AI Toolkits

Customized SEO Coaching Sessions

“I want an SEO expert in my corner to give me a clear plan, answer my questions, and keep me on track.”

→ 1:1 SEO Coaching in Minneapolis & Online

Live Group SEO Trainings for Business Owners & Marketing Teams

“I want live, expert-led SEO training that gives me (or my team) the foundations to make SEO and AI search decisions and confidently apply them.”

→ SEO Workshops & Trainings in Minneapolis & Online

Learn SEO Fundamentals & Consumer Psychology Behind Search

“I want to understand my buyers’ search behavior and the SEO basics, so my content gets found and resonates with the right people.”

→ SEO & AI Search Insights for B2B Teams

B2B Persona Workbook for SEO & AI Search

A fillable workbook that turns audience guesswork into the exact triggers, language, and intent signals your content needs to get found, by humans, Google & AI search alike.

I need persona template built for SEO and AI search

VIP SEO training for marketing teams WorkMatix

SEO Training for Marketing Teams, Built Around Your Actual Project

The Intent-to-Roadmap VIP Training is a private engagement for one team. We work inside your live website and build your Intent-to-Roadmap Blueprint together, module by module.

Your project is the curriculum. No generic case studies, no theory your team has to translate later.

They finish with the roadmap built and the capability to keep running it.

→ Private and fully customized to one team;

→ Built on your site, your buyers, your goals;

→ Includes the complete “Website Strategic Foundation” template toolkit.

See how VIP SEO training works

The SEO-nergy Methodology, and the Roadmaps for Redesign and Content Optimization

Testimonials | What Our Clients Are Saying…

“Julia is the best. Detailed, data driven, professional. I was a beginner in the SEO world and met Julia at an SEO workshop she hosted. I have now been working with Julia for now about a year.
She built our SEO strategy and is implementing it step by step, following the available budget each month.
Performance is fantastic: we moved from the 300 positions to 5 to 15 depending on key search terms. I highly recommend her.”
Sandra A.
CEO & Product Designer · workshop → coaching
“Oh, my goodness, Julia is brilliant! I am pretty familiar with SEO and yet, she continues to blow me away. I hired her for one SEO session to work on website optimization opportunities and the visibility in the search results and she not only delivered but moved my business in a different direction.
She answered all of my questions and is always willing to explain things to me. I highly recommend working with her.”
Jasna B.
Life & Business Coach · 1:1 SEO sessions
“It was a pleasure to work with Julia, she is efficient and well-organized professional. First, we met for 1:1 SEO coaching session. We talked about website optimization best practices and how to make a website smart from the start so it will be found in Google.
She has a talent to explain, to teach. I spent 2 hours with Julia and received information for the whole course, moreover that information was personalized and applicable, we talked about my business needs and plans.
Now I can start my business, I know the steps and I am able to do most of the work by myself! She also provided me with a useful handout that I can use later on. Next time I asked Julia to help me to create brochures for my business marketing and she was responsive, gave me her marketing advises and in two hours I had a complete, perfect result.
She is smart, intelligent, very responsive, helpful, diligent, detail and result oriented coach! Thank you, Julia! Good luck to you!”
Svetlana C.
Interior Designer & Decorator · 1:1 coaching
“Julia has worked for me for 5+ years and managed all aspects of Coherent’s digital marketing including SEO, PPC, Social Media Promotion, Content Marketing, and corporate website design. In addition, she has provided leadership in our brand strategy and the development of our brand messaging.
Her results have been tremendous. She increased traffic to our website 10x, increased visitor engagement, and converted leads that have generated millions of dollars in consulting revenue for our company, all of this while operating within a relatively modest budget.
Julia is goal oriented and constantly strives to learn new skills. She is smart, no nonsense, and analytical in her approach to problem solving. I highly recommend her as a professional, but perhaps more importantly, I think she’s an outstanding person and I greatly value the partnership we’ve formed over the years.”
Robert Duff
Chief Operating Officer, Coherent Solutions
“As a newbie to SEO, I decided to sign up for Julia’s workshop. I absolutely loved it because she broke down the whole concept in simple terms for non-technical (non-IT) people such as myself. She made the workshop fun, interactive and immensely informative (and not overwhelming). I walked away knowing exactly what I need to do for my own business; and when I need to hire an SEO consultant… Julia herself, of course! 🙂 Thank you so much!”
Anastasia D.
Business Change Manager, Anthem · workshop
“Google advertising and digital marketing was a mystery until I began working with Julia. I have used her search marketing expertise to generate leads that far surpassed my expectations. As someone who likes to understand how things work, she is a gifted teacher that helped me learn how to take over many of these tasks myself.”
Erika R.
CEO & Founder, The WellSpring Group · 1:1 coaching
Excellent SEO workshop! Thank you for providing us with a highly interactive presentation with real examples! Love the open environment to ask questions! Overall, a great program! Very practical!
Natalia K.
CEO, INPoint · workshops
“Pleasure to work with! If you are struggling with your site, don’t know what SEO is and why you need it, just want to increase the number of the clients coming through your site, have any questions about marketing – you are at the very right place! Julia is friendly, patient, very clear and target oriented (your target by the way!) person, who will easily talk you through the issues you interested in and solve it for you. Julia is target oriented, integer and no-nonsense person. She able to switch quickly and adapt to the needs of the market or your personal goals. Fast learner and hard worker as she is, Julia will be of the big value if you decide to do business with her. Optimism, worldly-wisdom and high adaptation possibilities are her bonuses.”
Palina D.
Therapist, Utherapie
“Julia is amazing! She has a great way of helping you understand SEO and WHY it matters! Her coaching and workshops are a must for any business owner!”
Angela K.
Branding studio · coaching & workshops
“I worked with Julia to do SEO website audit. To say that she provides superb work is an understatement. She did a thorough audit of my website with line-by-line items for updating, educated me on SEO and left me with actionable steps. She is an amazing consultant and I highly recommend her!!!”
Anna P.
Life Coach, RoadMap2You · audit + coaching
“WorkMatix – is so awesome! I loved working with Julia, she is very knowledgeable and knows her stuff, she helped my website SEO and optimized to increase the traffic to my page, I learned a lot about keywords research and website SEO optimization. Highly recommend her services to everyone!”
Evgeniya D.
Founder, CreatEvie · 1:1 coaching
“I worked with Julia as a client of hers where she was responsible for our company’s digital marketing efforts from a search perspective. I’ve been impressed by her thoroughness and attention to detail as well as her strategic thinking outside of just SEO/PPC. Her experience working in a corporate capacity differentiates her from other agencies I have worked with as she is able to think about all marketing channels working together.”
Lisa Hines
Sr. Marketing Manager, Conservis
“Julia is a smart and talented SEO and web analytics expert with strong digital marketing experience, highly skilled in project management. What I most appreciate about working with Julia is her ability to get to the heart of the matter, identifying marketing project needs and then executing on deliverables with accountability. From creating personas and workflows, identifying and tracking metrics, and developing Google ad campaigns that deliver results, I recommend working with Julia.”
Sara Hakanson
Vice President of Marketing, Emerging Therapy Solutions
“I have had the pleasure of working with Julia for over 3 years and she is not only hard working and dedicated but she has extraordinary deep marketing and SEO experience. Julia is always happy to take the lead and dig into the tough problems often without being asked. She established credibility with our leadership team, and she always demonstrated the tasks, the issues and her recommendations. Anyone who has the opportunity to work with Julia will find a deeply talented employee with superior marketing skills.”
Trina Thornton
Senior Talent Acquisition Partner, Docusign
“Julia is a confident professional whose skills and ability to work with the complex world of SEO is quite impressive. We look forward to working on the next phase of optimizing our company’s visibility on the internet with Julia’s help and support.”
Alison Howland
Brand Manager, pH Prescription
“Julia is a pleasure to work with in every way. She is always well-prepared, thoughtful and creative in her thinking about digital marketing. She is constantly educating herself about new trends and technologies in SEO, Google Analytics, AdWords (Google Ads), etc. She juggles her many duties skillfully and follows up on every commitment she makes.”
Laura Dockery
President, Dockery Communications

Meet The Founder

Hi, I’m Julia

I’m the founder of WorkMatix, a B2B SEO consulting agency I launched in 2017. I help marketers and business owners build websites that are grounded in consumer search psychology and optimized for SEO & AI search from day one.

Over 18 years in B2B search marketing, I developed SEO-nergy: a methodology that unifies user search behavior, website architecture, content strategy, and AI search readiness into a single framework.

It was born from noticing that the same disconnects kept costing companies rankings. Persona profiles nobody used for search marketing. Keywords chosen by search volume, or by internal jargon nobody outside the company uses. Content published on schedule but never on purpose.

I built the system I wished existed, then spent years applying it to real client sites before teaching it to anyone else.

Read Julia’s story

SEO & AI Search Insights for B2B Teams

Practical guides on SEO, AI search, and the buyer psychology behind both. Start with the fundamentals, or jump straight to what you’re working on.

Cover of the free Master Website Checklist for AI Search Readiness from WorkMatix

Free AI Search Readiness Checklist

Is Your Website SEO-Ready for the AI Search Era?

Every SEO engagement starts the same way: finding out where your site actually stands.
Most have gaps they can’t see. Run yours through the same AI SEO readiness checklist we use on client audits.

You’ll also get our emails delivered to your inbox. Not into that? No problem – unsubscribe at any time.

Frequently Asked Questions

Who actually does the work at WorkMatix?

You work with Julia directly. There is no account manager relaying questions to someone you never meet, and no junior team executing a template.
“Who does the work?” is one of the questions B2B buyers ask most when they compare SEO consultants. Many agencies sell the senior person and deliver the junior one. At WorkMatix, the person who maps your URLs is the same person in the room when your CEO asks what happened to the traffic.

How much does WorkMatix charge for B2B SEO consulting?

WorkMatix prices depend on the format you choose. 1:1 SEO coaching is $249 per hour, or $350 per hour for a one-time strategy session. The Intent-to-Roadmap Group Training is $249, and the private VIP training for one marketing team is $4,500. SEO and AI search audits start at $5,000, and redesign and content optimization engagements are scoped per project. The DIY SEO toolkits run $59 to $149 if you’d rather do the work yourself.

How long does SEO take to show results?

SEO timelines depend on where your site stands. On content that was already close to ranking, meaningful movement usually shows within one to three months. After a well-handled redesign or migration, short-term ranking changes usually settle within four to eight weeks, and WorkMatix stays involved for the first 90 days after launch. A full SEO and AI search audit takes 3 to 5 weeks from kickoff.

What is the SEO-nergy methodology?

SEO-nergy (SEO + Synergy) is the search marketing methodology Julia Gordeeva developed over eighteen years of B2B practice. It treats search performance as one connected system, aligning how people search, how your site is built, how search engines and AI read it, and how your marketing ties it all together. Every WorkMatix service, training and toolkit is built on it.

What makes a good B2B SEO consultant?

A good B2B SEO consultant passes three checks. They still run client work, because a consultant who only advises drifts from what currently works. They hand you documents your team can execute, not slides. And they honestly tell you when the answer is no.

Why hire an SEO specialist instead of a general marketing agency?

An SEO specialist matters because the decisions that determine whether a B2B site gets found are made early and are expensive to reverse: architecture, URL structure, and what each page is for. A general agency treats those as build tasks. A specialist treats them as the strategy, which is the difference between a site that ranks and a site that only looks good.

What is the difference between SEO, AEO and GEO?

SEO is being found on a search results page. AEO, answer engine optimization, is being quoted when a system answers the question directly. GEO, generative engine optimization, is the same idea under a different name.
SEO, AEO and GEO are not three budgets. The structural work that makes a page rank well is the same work that makes it quotable: clear headings, answer-first openings, self-contained claims and correct schema. Anyone selling AEO as a separate service is selling you the second half of a job that should have been done once.
The SEO-nergy methodology treats all three as one system, not three service lines.