SEM Consulting Service
Display Advertising Management for B2B Brands and Service Businesses
Targeting your audience in Display Network to promote brand awareness and drive people to your site.
Stay visible to the buyers who are researching now and deciding later
Display advertising reaches people before they start searching, which makes it an awareness and consideration channel rather than a lead engine, and it should be judged on that basis.
WorkMatix plans and manages banner campaigns across the Google Display Network so your brand stays present while buyers are comparing options, then hands them to paid search or organic when they are ready to act.
It is most valuable in three moments: launching something new, supporting a redesigned website while it is being indexed, and staying in front of people who visited once and did not come back.
Build Awareness While Your New Website Gets Indexed
Display Advertising That Supports the Rest of Your Marketing
Display advertising uses visual add, such as banners, images, and interactive formats, to promote your business across a wide network of websites.
Platforms such as Google Display Network allow businesses to show ads on millions of websites where potential customers spend time online.
Unlike search advertising, where users actively search for something, display advertising helps businesses reach audiences earlier in the decision process.
Display advertising often won’t result in a direct conversion and so should be assessed differently to bottom of the funnel advertising activity, typically judged on last interaction attribution.
Using a mix of upper funnel advertising tactics we will help you nurture more leads toward purchase. And ultimately, this will lay the foundation for sustainable growth.
Our Display (Banner) Advertising services are designed to constantly optimize banner performance, delivering the results your business needs.
Banner Advertising Campaigns are Great for Building Brand Awareness & Influencing Consideration
Starting a new business or product
Expanding your business into a new area
Introducing customers to what you offer
Video ads to sell a product that requires that you educate your customer
Differentiate from what similar advertisers offer
Encourage customers to explore what you offer or run a promotion
Why Display Advertising Is Valuable After a Website Redesign
After launching a redesigned website, businesses often need to generate new traffic and awareness while search engines begin indexing and ranking the new site.
Display advertising helps accelerate this process.
Display campaigns can:
- quickly drive traffic to new pages
- introduce potential customers to your brand
- reinforce visibility across multiple websites
- support other campaigns such as paid search
Search engines like Google may take time to fully evaluate a redesigned website for organic rankings. Display advertising helps ensure your new website begins attracting visitors immediately and helps businesses reach potential customers across websites, apps, and online platforms through targeted visual ads.
WorkMatix provides display advertising consulting and campaign management to help businesses generate awareness and drive traffic to their website, especially after a website redesign or digital marketing strategy update.
Display campaigns are often used together with paid search campaigns to maximize visibility and accelerate traffic growth.
Display Advertising Combined with Paid Search
Display advertising is most effective when combined with paid search campaigns.
While paid search targets users actively searching for solutions, display advertising builds awareness and keeps your brand visible across the web.
Together these strategies help:
- capture users actively searching for services
- stay visible to potential customers earlier in their research
- reinforce brand recognition across multiple channels
This combined approach increases the likelihood that users will recognize and trust your brand when they are ready to engage.
Banner Advertising Made Easy
Our process is simple, perfectly transparent and efficient. We consistently monitor our campaigns and report on their performance regularly. This gives us the opportunity to quickly amend, add or remove specific ads if they’re not delivering, therefore, saving you from wasting money on ineffective advertising.
WorkMatix approaches digital advertising as part of a broader marketing strategy focused on how people discover, research, and evaluate solutions online.
Our consulting focuses on:
- aligning advertising campaigns with overall marketing strategy
- supporting website launches and redesigns
- generating meaningful traffic and engagement
- providing insights that improve future marketing efforts
This strategic approach ensures advertising campaigns contribute to both immediate traffic and long-term marketing success.
What Our Consulting Clients are Saying…
Common Questions About Display Advertising
What to expect from display, and when it is the right choice.
Will display advertising generate leads directly?
Usually not, and it should not be judged that way. Display reaches people earlier in the decision process, before they are searching, so its job is awareness and consideration rather than immediate conversion. It is measured on reach, engagement, and its contribution to conversions that complete elsewhere, which is a different standard from bottom-of-funnel activity.
When does display advertising make sense for my business?
Display works best in three situations: launching a new business, product, or market; supporting a newly redesigned website while search engines index it; and staying visible to people who are comparing options but have not decided. If none of those describe you, paid search is usually the better first investment.
Are the banner designs included?
Yes, twelve banners in desktop and mobile sizes are included. We handle creative direction and manage production, so the messaging stays aligned with your positioning rather than being designed in isolation. Creative is refreshed over time, because the same banner shown repeatedly stops being noticed.
Should I run display and paid search together?
Display is most effective combined with paid search. Paid search captures people who are actively looking, while display keeps you visible earlier, when they are still researching. Together they mean someone recognizes your brand by the time they are ready to act, rather than meeting you for the first time at the moment of decision.
How do you stop my ads appearing on irrelevant sites?
Placement targeting and exclusion lists are part of ongoing management, not a one-time setup. We review where ads are actually appearing and exclude placements that waste budget or sit badly next to your brand. Frequency capping and budget pacing are managed alongside that, so the same person is not shown your banner more times than is useful.
How much do I need to spend for banner ads to be worth doing?
Display needs enough impressions to register, so a budget spread too thin produces neither awareness nor useful data. In practice that means committing to a sustained run over several weeks rather than a short burst, and concentrating on a defined audience instead of the widest possible reach. We size the recommended budget to your audience and goals during setup, and if the numbers do not support a campaign that can actually work, we will tell you before you spend anything.
Hi, I’m Julia!
I’m the founder of WorkMatix, a B2B SEO consulting agency I launched in 2017. I help marketers and business owners build websites that are optimized for SEO from the start, grounded in consumer search psychology and Jobs-to-Be-Done thinking.
Over 18 years in B2B search marketing, I developed SEO-nergy, a proprietary methodology that unifies user search behavior, website architecture, content strategy, and AI search readiness into a single framework.
My agency works with small-to-midsize companies: B2B service-led businesses, professional service providers, SaaS and other growth-focused organizations.
Not QUITE READY?
Prefer to Learn It Rather Than Hand It Over
Not everyone wants an agency running their campaigns, and that is a legitimate choice. If you would rather understand how search works well enough to make these decisions yourself, WorkMatix teaches the same SEO-nergy methodology through coaching, live workshops, and team training. Some clients start there and bring us in later for the parts they would rather not do in-house. Others learn it once and never need us again, which is a fine outcome too.