Display Advertising Consulting & Campaign Management

Display advertising uses visual add, such as banners, images, and interactive formats, to promote your business across a wide network of websites.

Platforms such as Google Display Network allow businesses to show ads on millions of websites where potential customers spend time online.

Unlike search advertising, where users actively search for something, display advertising helps businesses reach audiences earlier in the decision process.

Display advertising often won’t result in a direct conversion and so should be assessed differently to bottom of the funnel advertising activity, typically judged on last interaction attribution.

Using a mix of upper funnel advertising tactics we will help you nurture more leads toward purchase. And ultimately, this will lay the foundation for sustainable growth.

Our Display (Banner) Advertising services are designed to constantly optimize banner performance, delivering the results your business needs.

Banner Advertising Campaigns are Great for:

Build brand awareness:

• Starting a new business or product

• Expanding your business into a new area

• Introducing customers to what you offer

Influence consideration:

• Video ads to sell a product that requires that you educate your customer

• Differentiate from what similar advertisers offer

• Encourage customers to explore what you offer or run a promotion

*The advertising budget is not included. Monthly fee is approximate for 1 campaign and will depend on the campaign’ s complexity.

Why Display Advertising Is Valuable After a Website Redesign

After launching a redesigned website, businesses often need to generate new traffic and awareness while search engines begin indexing and ranking the new site.

Display advertising helps accelerate this process.

Display campaigns can:

• quickly drive traffic to new pages

• introduce potential customers to your brand

• reinforce visibility across multiple websites

• support other campaigns such as paid search

Search engines like Google may take time to fully evaluate a redesigned website for organic rankings. Display advertising helps ensure your new website begins attracting visitors immediately and helps businesses reach potential customers across websites, apps, and online platforms through targeted visual ads.

WorkMatix provides display advertising consulting and campaign management to help businesses generate awareness and drive traffic to their website, especially after a website redesign or digital marketing strategy update.

Display campaigns are often used together with paid search campaigns to maximize visibility and accelerate traffic growth.

Display Advertising Combined with Paid Search

Display advertising is most effective when combined with paid search campaigns.

While paid search targets users actively searching for solutions, display advertising builds awareness and keeps your brand visible across the web.

Together these strategies help:

• capture users actively searching for services

• stay visible to potential customers earlier in their research

• reinforce brand recognition across multiple channels

This combined approach increases the likelihood that users will recognize and trust your brand when they are ready to engage.

Banner Advertising Made Easy

Our process is simple, perfectly transparent and efficient. We consistently monitor our campaigns and report on their performance regularly. This gives us the opportunity to quickly amend, add or remove specific ads if they’re not delivering, therefore, saving you from wasting money on ineffective advertising.

Julia has worked for me for 5+ years and managed all aspects of Coherent’s digital marketing including SEO, PPC, Social Media Promotion, Content Marketing, and corporate website design. In addition, she has provided leadership in our brand strategy and the development of our brand messaging.

Her results have been tremendous. She increased traffic to our website 10x, increased visitor engagement, and converted leads that have generated millions of dollars in consulting revenue for our company.