B2B SEO Agency | Intent-Driven SEO Services & Coaching | SEO Agency

Boutique SEO Consulting Agency for Service-Based Businesses

WHO WE ARE

About WorkMatix

WorkMatix is a boutique B2B SEO consulting practice founded in 2017 by Julia Gordeeva, with a singular focus: helping B2B service companies and the marketing professionals who serve them turn their websites into structured lead-generation systems.

We’re not a turn-key digital agency. We don’t do every kind of marketing for every kind of company. We do one thing: apply our proprietary SEO-nergy methodology to B2B websites, services, and the teams running them and we do it well.

That focus is intentional. After eighteen years across SaaS, professional services, healthcare, and B2B services, Julia developed a way of running SEO that connects user search behavior, website architecture, content strategy, and AI search readiness into one coherent system. We package that system into structured engagements, training programs, coaching, and self-paced toolkits for the businesses and consultants who want a proven method, not a tactics checklist.

What we don’t do

We don’t manage paid search campaigns as a standalone service
We don’t run social media or display advertising as standalone services
We don’t do SEO link-building services
We don’t take on enterprise (1,000+ employee) engagements with multi-stakeholder approval cycles

If those are the services you’re looking for, we’ll be honest with you and recommend partners better suited to that work.

Why Clients Choose WorkMatix

A handful of things make us different from generic SEO agencies. We’ve kept this list short on purpose:

A proprietary methodology, not a tactics list

SEO-nergy sells a connected system that turns search visibility into business growth. Every engagement applies the same proprietary frameworks (the Search Journey Canvas, Topic Constellation, Intent-to-Page Brief) adapted to your specific situation.

Strategic deliverables, not just slide decks

Every WorkMatix engagement ships concrete deliverables your team can execute on day one: SEO audits, intent-driven content roadmaps, SEO briefs, redirect maps, launch checklists.

Hands-on partnership through implementation and beyond

We stay involved through implementation, launch, and 90 days post-launch : answering questions as they come up, reviewing your work, helping you adjust when something doesn’t land. SEO clarity usually shows up while you’re in the work, not before.

A methodology your team learns as we go

Smart Start SEO Framework for Website Redesign is designed to transfer expertise to your team. By the end of a WorkMatix engagement, your team understands the methodology well enough to keep applying it after we leave, building lasting internal capability instead of long-term agency dependency.

AI search readiness baked in

Buyers don’t just search Google anymore: they use ChatGPT, Perplexity, Gemini, AI Overviews, and voice. SEO-nergy structures content for retrieval by AI systems alongside traditional search engines, so your business shows up everywhere your buyer looks.

Turn-Key Service: Strategy + Implementation + Maintenance
Integrated Approach: SEO/SEM/Content Marketing
Reliable: on Time & on Budget
Efficiency & Flexibility of Service Delivery
Multilingual Support
Committed to Transparency

Who We Work With

WorkMatix serves three distinct audiences:

Small-to-midsize B2B companies (50–500 employees)

Service-led businesses, professional services, SaaS, and growth-focused B2B companies running website redesigns or major content overhauls, where the website is a primary conversion engine and the team has design and development resources but lacks deep in-house SEO expertise.

For this audience, we deliver the Smart Start™ SEO Framework for redesigns and the Intent-to-Roadmap Blueprint VIP for content overhauls.

Independent marketing professionals

Marketing consultants, content strategists, SEO consultants, fractional CMOs, business coaches, brand strategists, B2B copywriters, and in-house marketing strategists who want a methodology they can apply across client engagements, not just for their own visibility, but as a structured framework they bring into client work.

For this audience, we deliver workshops, 1:1 coaching, the Intent-to-Roadmap Blueprint Group Cohort, and the SEO-nergy Toolkit as a self-paced reference system.

Service-based business owners

Professional service providers, coaches, and consultants ready to take ownership of their search visibility instead of outsourcing it indefinitely, particularly those running content overhauls or refreshes who want expert guidance applied to their specific situation.

For this audience, we deliver the Intent-to-Roadmap Blueprint 1:1 Coaching Program and the SEO-nergy Toolkit for self-paced application.

About Founders

Julia Gordeeva

Founder, Methodology Author, Chief Strategist & SEO Coach

Email: info@workmatix.com

Julia is the founder of WorkMatix and the author of the SEO-nergy methodology. She holds a strong belief that search marketing should serve people, not just algorithms and that the difference between SEO that works and SEO that doesn’t is whether it’s grounded in real consumer search behavior. She’s based in Eden Prairie, Minnesota and serves clients across the U.S. and internationally. When she’s not deep in client work or methodology development, she’s coloring mandalas and studying consumer psychology.

Evgeni Gordeev

CTO

Evgeni leads the technical foundation of WorkMatix: the systems, integrations, and technical infrastructure that make the methodology executable across client engagements. With a deep background in scalable software architecture and multidisciplinary project leadership, he ensures WorkMatix’s frameworks translate into technical implementations that perform.

The SEO-nergy Methodology

SEO-nergy is the proprietary methodology Julia Gordeeva developed across eighteen years of B2B search marketing practice. It treats search performance as a connected system that aligns four reinforcing components:

How people search: the psychology, intent, and decision-making behind every query
How your website is built: content, structure, navigation, conversion experience
How search engines and AI systems work: what gets evaluated, ranked, and surfaced
How integrated marketing strategy connects branding, online PR, SEO, SEM, and content marketing to create a cohesive customer journey

When all four are aligned, search performance compounds. When they’re misaligned, you get the symptom every modern marketing team knows too well: traffic without business impact.

Website SEO Audit

Website Redesign SEO

SEO Consulting

SEO-nergy Toolkit

Paid Search Ads

Banner Ads

What our clients say

Julia has worked for me for 5+ years and managed all aspects of Coherent’s digital marketing including SEO, PPC, Social Media Promotion, Content Marketing, and corporate website design. In addition, she has provided leadership in our brand strategy and the development of our brand messaging. Her results have been tremendous. She increased traffic to our website 10x, increased visitor engagement, and converted leads that have generated millions of dollars in consulting revenue for our company.

Robert Duff

Chief Operating Officer, Coherent Solutions | Custom Software Development Services

Julia and I worked together for three years and I found her to be a top-notch marketing professional. Julia played a critical role in planning the marketing strategy and executing that strategy which contributed to our company’s significant revenue growth during that period. Julia is a marketing pro who can help you grow revenue for your business!

Clint Rowles

Building Custom Software Applications/Websites/Products to help clients build brands and operate efficiently

Google advertising and digital marketing was a mystery until I began working with Julia. I have used her search marketing expertise to generate leads that far surpassed my expectations. As someone who likes to understand how things work, she is a gifted teacher that helped me learn how to take over many of these tasks myself.

Erika Roland

CEO & Founder of The WellSpring Group | Non-profit capital campaign and fundraising consulting firm

Julia knows her stuff on SEO! She doesn’t sugar coat things or make you feel stupid if you don’t know something. She breaks everything down in totally digestible and actionable chunks. Highly recommend her workshops for business owners

Lauren Armstrong

Owner at Created Future Academy

Julia is a pleasure to work with in every way. She is always well-prepared, thoughtful and creative in her thinking about digital marketing. She is constantly educating herself about new trends and technologies in SEO, Google Analytics, Adwords, etc. She juggles her many duties skillfully and follows up on every commitment she makes.

Laura Dockery

Owner at Dockery Communications

I have had the pleasure of working with Julia for over 3 years and she is not only hard working and dedicated but she has extraordinary deep marketing and SEO experience. Julia is always happy to take the lead and dig into the tough problems often without being asked. She established credibility with our leadership team and she always demonstrates the tasks, the issues and her recommendations.

Trina Thornton

Senior Talent Acquisition Specialist

Our Process at a Glance

Discovery & Fit Call

30 minutes, free. We talk through your situation, your goals, and whether WorkMatix is the right partner. We tell you honestly if we’re not.

Structured Engagement

Whether it’s Smart Start, Intent-to-Roadmap Blueprint VIP, 1:1 SEO coaching, or workshops: every engagement uses the proven SEO-nergy methodology adapted to your situation.

Tailored Proposal

Within 5 business days of the fit call, you get a detailed proposal with scope, deliverables, timeline, and investment, no generic templates.

Implementation Partnership

We don’t disappear after strategy. We stay involved through implementation, launch, and 30 days post-launch, making sure the methodology actually delivers.