About WorkMatix
WorkMatix is a boutique B2B SEO consulting agency founded in 2017 by Julia Gordeeva, with a singular focus: helping B2B service companies and the marketing professionals who serve them turn their websites into structured lead-generation systems.
Built on 18+ years of SEO Expertise
Who We Work With
Small-to-midsize B2B companies (50–500 employees):
Service-led businesses, professional services, SaaS, and growth-focused B2B companies running website redesigns or major content overhauls, where the website is a primary conversion engine and the team has design and development resources but lacks deep in-house SEO expertise.
Also independent consultants and small agency owners, usually through SEO coaching or the workshops rather than a full engagement.
Who We Are?
WorkMatix is deliberately a boutique practice, not a full-service agency. We don’t do every kind of marketing for every kind of company. We do one thing: apply our proprietary SEO-nergy methodology to B2B websites, services, and the teams running them and we do it well.
That focus is intentional.
After eighteen years across SaaS, professional services, healthcare, and B2B services, Julia developed a way of running SEO that connects user search behavior, website architecture, content strategy, and AI search readiness into one coherent system. We package that system into structured engagements, training programs, coaching, and self-paced toolkits for the businesses and consultants who want a proven method, not a tactics checklist.
Why Clients Choose WorkMatix
A handful of things make us different from generic SEO agencies. We’ve kept this list short on purpose:
A proprietary methodology, not a tactics list
SEO-nergy sells a connected system that turns search visibility into business growth. Every engagement applies the same proprietary frameworks (the Search Journey Canvas, Topic Constellation, Intent-to-Page Brief) adapted to your specific situation.
Strategic deliverables, not just slide decks
Every WorkMatix engagement ships concrete deliverables your team can execute on day one: SEO audits, intent-driven content roadmaps, SEO briefs, redirect maps, launch checklists.
Hands-on partnership through implementation and beyond
We stay involved through implementation, launch, and 90 days post-launch : answering questions as they come up, reviewing your work, helping you adjust when something doesn’t land. SEO clarity usually shows up while you’re in the work, not before.
A methodology your team learns as we go
Smart Start SEO Framework for Website Redesign is designed to transfer expertise to your team. By the end of a WorkMatix engagement, your team understands the methodology well enough to keep applying it after we leave, building lasting internal capability instead of long-term agency dependency.
AI search readiness baked in
Buyers don’t just search Google anymore: they use ChatGPT, Perplexity, Gemini, AI Overviews, and voice. SEO-nergy structures content for retrieval by AI systems alongside traditional search engines, so your business shows up everywhere your buyer looks.
Meet Julia Gordeeva
I’m Julia Gordeeva, founder of WorkMatix and the author of the SEO-nergy methodology. I help B2B companies and the marketers who serve them turn search visibility into a system that actually drives revenue, in Google and in the AI tools buyers now search first.
For eighteen years, across SaaS, professional services, healthcare, and B2B services, one question has driven my work: why do some websites turn searches into customers while others, often prettier and better funded, stay invisible?
The answer, it turned out, was never a single tactic. It was alignment: how people search, how a site is built, how search engines and AI read it, and how the whole marketing effort connects. When those move together, visibility compounds into growth. When they don’t, you get traffic that never becomes revenue. That insight became the SEO-nergy methodology, the system behind every WorkMatix engagement, training, and toolkit. I built it so the way I work could be taught, documented, and handed to a team, instead of living only in my head.
I’m based in Eden Prairie, Minnesota, and I work with clients across the U.S. and internationally. I came to search marketing through a lasting fascination with consumer psychology, why people want what they want, and how they decide, which is still the lens I bring to every project. When I’m not deep in client work or refining the methodology, you’ll usually find me coloring mandalas or reading about the psychology of decision-making. The two aren’t as unrelated as they sound: both are really about finding the pattern underneath the surface.
The SEO-nergy Methodology
SEO-nergy is the proprietary methodology Julia Gordeeva developed across eighteen years of B2B search marketing practice. It treats search performance as a connected system that aligns four reinforcing components:
- How people search: the psychology, intent, and decision-making behind every query
- How your website is built: content, structure, navigation, conversion experience
- How search engines and AI systems work: what gets evaluated, ranked, and surfaced
- How integrated marketing strategy connects branding, online PR, SEO, SEM, and content marketing to create a cohesive customer journey
When all four are aligned, search performance compounds. When they’re misaligned, you get the symptom every modern marketing team knows too well: traffic without business impact.
3 Ways We Can Work Together
Intent-Driven Website Optimization for Humans, Search Engines & AI Systems
Website Search Engine Optimization (SEO) Consulting Services
Live Group SEO Trainings for Business Owners & Marketing Teams
1:1 SEO Coaching Program
How we work
You work with Julia directly. Not an account manager, not a junior team executing a template.
Engagements produce documents rather than slides: audits, content maps, page briefs, redirect maps, launch checklists. Your team implements them, which is deliberate, because the capability stays with you when the engagement ends.
And the method gets taught as it runs. Clients who want to keep doing this themselves generally can, which is a fine outcome.
Where we are
Based in the Minneapolis and St. Paul metro, working with clients across the United States. In-person workshops run in the Twin Cities; coaching, training and consulting run anywhere.
FAQ
What does WorkMatix do?
WorkMatix is a B2B SEO consultancy that helps mid-market companies plan, redesign and refresh their websites so they get found in both Google and AI search. The work runs through the SEO-nergy methodology and comes in four formats: website redesign SEO consulting, 1:1 SEO coaching, SEO trainings for business owners and marketing teams, and self-guided SEO toolkits.
Who founded WorkMatix and what is their background?
Julia Gordeeva founded WorkMatix in 2017. She has eighteen years in B2B search marketing, working at the intersection of consumer psychology and how people actually find things, including time as a Digital Marketing Director before going independent.
Where is WorkMatix located?
WorkMatix is based in the Minneapolis and St. Paul metro area in Minnesota, and works with B2B clients across the United States. In-person workshops run in the Twin Cities; everything else runs remotely.