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SEO Case Studies and Client Testimonials

For more than 18 years, WorkMatix has delivered search marketing results for companies across a wide range of industries and business models: B2B custom software and SaaS, healthcare and cell & gene therapies, agtech and farm-management software, manufacturing, professional services and consulting, e-commerce, and independent service businesses.
The engagements below span mid-market B2B firms competing nationally, funded startups, marketing agencies, and solo founders and coaches, from full SEO-integrated website redesigns and domain migrations to multi-channel paid search and long-term digital marketing programs. The numbers are measured from Google Analytics, Google Search Console, and third-party SEO platforms.

Case Study #1 Case Study #2 Case study #3

Coherent Solutions — B2B custom software development (6-year engagement)


Services: SEO, Paid Search, Content Marketing, Website Redesign, Brand Strategy

Challenge:

Coherent Solutions needed to build a digital marketing function from the ground up and grow it into a primary revenue driver for a custom software development firm competing in a crowded market. At the start of the engagement, the site was generating just 9 contact form submissions per year.

The mandate: transform digital into a measurable, multi-million-dollar lead generation engine while managing 100% of the digital marketing budget and leading cross-functional teams across design, development, SEO, content, and paid search.

What Julia did:

  1. Led two full SEO-integrated website redesigns end to end, plus technical SEO, content, and paid search.
  2. Repositioned brand messaging and keyword strategy.
  3. Over a six-year engagement as Digital Marketing Director and then consultant, Julia built Coherent Solutions’ entire digital marketing engine from scratch: growing traffic by over 1,700%, generating 32 web-sourced software development projects, and establishing a full-stack marketing operation spanning SEO, paid search, content, social, and marketing automation.

Results

  • Traffic +1,772%
  • Sessions per month +2,394%
  • Users per month +3,547%
  • Contact form submissions +128%
  • Total contact form submissions (full period) 1,617 submissions
  • 32 new software development projects started from website leads
  • Top 15 rankings held for core terms after each redesign
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“Julia has worked for me for 5+ years and managed all aspects of Coherent’s digital marketing including SEO, PPC, Social Media Promotion, Content Marketing, and corporate website design. In addition, she has provided leadership in our brand strategy and the development of our brand messaging. Her results have been tremendous. She increased traffic to our website 10x, increased visitor engagement, and converted leads that have generated millions of dollars in consulting revenue for our company, all of this while operating within a relatively modest budget. Julia is goal oriented and constantly strives to learn new skills. She is smart, no nonsense, and analytical in her approach to problem solving. I highly recommend her as a professional, but perhaps more importantly, I think she’s an outstanding person and I greatly value the partnership we’ve formed over the years.”

— Robert Duff, Chief Operating Officer, Coherent Solutions

“I worked with Julia as a client of hers where she was responsible for our company’s digital marketing efforts from a search perspective. I’ve been impressed by her thoroughness and attention to detail as well as her strategic thinking outside of just SEO/PPC. Her experience working in a corporate capacity differentiates her from other agencies I have worked with as she is able to think about all marketing channels working together.”

— Lisa Hines, Sr. Marketing Manager, Conservis

Conservis — B2B/B2C AgTech SaaS, farm-management software (3-year engagement)


Services: SEO-Driven Redesign and Rebranding, Google and Bing Paid Search, Display Campaigns, SEO-Driven Content Marketing

Challenge:

Conservis needed a strategic digital marketing partner to manage and grow their entire search presence across paid and organic channels simultaneously. The engagement scope was significant: 15 Google Ads campaigns and 4 Bing campaigns running concurrently, an SEO-driven content program to support, and a major website redesign involving a full rebranding and domain migration. The move from the old domain to the new conservis.ag domain was technically complex, requiring careful SEO setup to protect organic equity and rankings during the transition. The goal was to grow qualified traffic and lead volume year over year while ensuring the rebrand and domain switch did not derail organic performance.

What WorkMatix did:

  1. Full SEO setup built into the rebranding and domain migration process: redirect mapping, URL structure, canonical configuration, and indexing directives implemented to preserve link equity through the transition.
  2. Managed 15 Google Ads campaigns and 4 Bing campaigns simultaneously across across B2B and B2C segments. Paid Search became the single largest acquisition channel, growing from 27% to 39% share of total users: a direct result of campaign scale and optimization.
  3. Guided Conservis’s content initiatives with an SEO-first approach, aligning content topics, structure, and page architecture with target keyword strategy and buyer intent.

Results

  • Post-migration site health 90% (up from 45% on the legacy domain)
  • Users +54.28%
  • Users (Paid search) +118%
  • Users (Display campaign) +37%
  • Paid search grew from 27% to 39% of total users
  • 307 contact form submissions, valued at $15,350
  • Contact form conversions from Google CPC +420% YoY
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Emerging Therapies — B2B healthcare


Services: Website Redesign with Built-In SEO Optimization

Challenge:

Emerging Therapies needed a full website redesign, but with high-stakes SEO risk attached. For a niche B2B firm competing on highly specific, low-volume search terms (catastrophic claims management, provider network contracting, gene therapy coverage policy), losing even a handful of rankings during a site migration could mean disappearing from a small, hard-to-reach audience entirely. The goal was clear: redesign the site without sacrificing search visibility, and use the rebuild as a lever to actively improve it.

What WorkMatix did:

  1. Treated the redesign as an SEO event from day one: full URL audit, redirect mapping, architecture and metadata rebuild.
  2. Rewrote content to match high-intent B2B search terms while preserving subject-matter authority.
  3. Built personas and conversion tracking, with position tracking configured pre-launch.
  4. By integrating SEO strategy into the redesign process rather than bolting it on afterward, the site migration became a growth event. Rankings were not just preserved: they accelerated. Emerging Therapies moved from a mid-tier niche player to the top-ranked result for its core service keywords, outpacing major national insurance and healthcare brands including Aetna, Cigna, Optum, and BCBS.

Results (within days/weeks of launch).

  • Search visibility 7.5% → 19.47% within two weeks (peak ~26%)
  • A core keyword jumped from position 100 to #1 overnight
  • Other terms moved 100 → #9 and 57 → #8 within two weeks
  • Outranked national brands: 19.47% visibility vs. nearest competitor 0.85% (Aetna, Cigna, Optum, BCBS all under 0.6%)
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“Julia is a smart and talented SEO and web analytics expert with strong digital marketing experience, highly skilled in project management. What I most appreciate about working with Julia is her ability to get to the heart of the matter, identifying marketing project needs and then executing on deliverables with accountability. From creating personas and workflows, identifying and tracking metrics, and developing Google ad campaigns that deliver results, I recommend working with Julia.”

— Sara Hakanson, Vice President of Marketing, Emerging Therapy Solutions

What Our consulting Clients are Saying…
  • “Julia is a confident professional whose skills and ability to work with the complex world of SEO is quite impressive. We look forward to working on the next phase of optimizing our company’s visibility on the internet with Julia’s help and support.”
    Alison Howland
    Brand Manager, pH Prescription
  • “Julia is a pleasure to work with in every way. She is always well-prepared, thoughtful and creative in her thinking about digital marketing. She is constantly educating herself about new trends and technologies in SEO, Google Analytics, AdWords (Google Ads), etc. She juggles her many duties skillfully and follows up on every commitment she makes.”
    Laura Dockery
    President, Dockery Communications
  • “WorkMatix Digital performed above and beyond to help taking care of my need. I decided to open my new business and I did not have any experience to promote my business. Julia helped me step by step and was very helpful the whole entire process. I will totally recommend WorkMatix to help grow your business.”
    Fransiska A.
    Founder, Java Foods Innovation
  • Julia and I worked together for three years, and I found her to be a top-notch marketing professional. Julia played a critical role in planning the marketing strategy and executing that strategy which contributed to our company’s significant revenue growth during that period.
    During our time together, Julia demonstrated her versatility through her ability to:
    – Collaborate cross-functionally and build solutions driven by multiple points of view;
    – Apply her advanced analytical & conceptual skills to review data and translate into clear, actionable insights which lead to improvement in campaign performance;
    – Adapt digital media to appeal to wide and varied audiences;
    – Multi-task and work independently with strong organizational skills and follow through;
    Julia is a marketing pro who can help you grow revenue for your business!”
    Clint Rowles
    MentorMate
  • “Besides the fact that she is just very good with SEO and site-content, I would especially recommend Julia for her punctuality, hard work and commitment! Her impressive language skills in both Dutch (my native language) and English make her an asset for any international organization.”
    Sonja van der Veen
    Marketing & Communications Professional
From students and coaching clients…
  • “Julia is the best. Detailed, data driven, professional. I was a beginner in the SEO world and met Julia at an SEO workshop she hosted. I have now been working with Julia for now about a year.
    She built our SEO strategy and is implementing it step by step, following the available budget each month.
    Performance is fantastic: we moved from the 300 positions to 5 to 15 depending on key search terms. I highly recommend her.”
    Sandra A.
    CEO & Product Designer · workshop → coaching
  • “Oh, my goodness, Julia is brilliant! I am pretty familiar with SEO and yet, she continues to blow me away. I hired her for one SEO session to work on website optimization opportunities and the visibility in the search results and she not only delivered but moved my business in a different direction.
    She answered all of my questions and is always willing to explain things to me. I highly recommend working with her.”
    Jasna B.
    Life & Business Coach · 1:1 SEO sessions
  • “It was a pleasure to work with Julia, she is efficient and well-organized professional. First, we met for 1:1 SEO coaching session. We talked about website optimization best practices and how to make a website smart from the start so it will be found in Google.
    She has a talent to explain, to teach. I spent 2 hours with Julia and received information for the whole course, moreover that information was personalized and applicable, we talked about my business needs and plans.
    Now I can start my business, I know the steps and I am able to do most of the work by myself! She also provided me with a useful handout that I can use later on. Next time I asked Julia to help me to create brochures for my business marketing and she was responsive, gave me her marketing advises and in two hours I had a complete, perfect result.
    She is smart, intelligent, very responsive, helpful, diligent, detail and result oriented coach! Thank you, Julia! Good luck to you!”
    Svetlana C.
    Interior Designer & Decorator · 1:1 coaching
  • “Julia knows her stuff on SEO! She doesn’t sugar coat things or make you feel stupid if you don’t know something. She breaks everything down in totally digestible and actionable chunks. Highly recommend her workshops for business owners.”
    Lauren A.
    Founder, Create Your Future Academy · workshops
  • “As a newbie to SEO, I decided to sign up for Julia’s workshop. I absolutely loved it because she broke down the whole concept in simple terms for non-technical (non-IT) people such as myself. She made the workshop fun, interactive and immensely informative (and not overwhelming). I walked away knowing exactly what I need to do for my own business; and when I need to hire an SEO consultant… Julia herself, of course! 🙂 Thank you so much!”
    Anastasia D.
    Business Change Manager, Anthem · workshop
  • “Google advertising and digital marketing was a mystery until I began working with Julia. I have used her search marketing expertise to generate leads that far surpassed my expectations. As someone who likes to understand how things work, she is a gifted teacher that helped me learn how to take over many of these tasks myself.”
    Erika R.
    CEO & Founder, The WellSpring Group · 1:1 coaching
  • Excellent SEO workshop! Thank you for providing us with a highly interactive presentation with real examples! Love the open environment to ask questions!  Overall, a great program! Very practical!
    Natalia K.
    CEO, INPoint · workshops
  • “Pleasure to work with! If you are struggling with your site, don’t know what SEO is and why you need it, just want to increase the number of the clients coming through your site, have any questions about marketing – you are at the very right place! Julia is friendly, patient, very clear and target oriented (your target by the way!) person, who will easily talk you through the issues you interested in and solve it for you. Julia is target oriented, integer and no-nonsense person. She able to switch quickly and adapt to the needs of the market or your personal goals. Fast learner and hard worker as she is, Julia will be of the big value if you decide to do business with her. Optimism, worldly-wisdom and high adaptation possibilities are her bonuses.”
    Palina D.
    Therapist, Utherapie
  • “Julia is amazing! She has a great way of helping you understand SEO and WHY it matters! Her coaching and workshops are a must for any business owner!”
    Angela K.
    Branding studio · coaching & workshops
  • “I worked with Julia to do SEO website audit. To say that she provides superb work is an understatement. She did a thorough audit of my website with line-by-line items for updating, educated me on SEO and left me with actionable steps. She is an amazing consultant and I highly recommend her!!!”
    Anna P.
    Life Coach, RoadMap2You · audit + coaching
  • “WorkMatix – is so awesome! I loved working with Julia, she is very knowledgeable and knows her stuff, she helped my website SEO and optimized to increase the traffic to my page, I learned a lot about keywords research and website SEO optimization. Highly recommend her services to everyone!”
    Evgeniya D.
    Founder, CreatEvie · 1:1 coaching
  • “Julia is a smart and talented SEO and web analytics expert with strong digital marketing experience, highly skilled in project management. What I most appreciate about working with Julia is her ability to get to the heart of the matter, identifying marketing project needs and then executing on deliverables with accountability. From creating personas and workflows, identifying and tracking metrics, and developing Google ad campaigns that deliver results, I recommend working with Julia.”
    Sara Hakanson
    Vice President of Marketing, Emerging Therapy Solutions
  • “I have had the pleasure of working with Julia for over 3 years and she is not only hard working and dedicated but she has extraordinary deep marketing and SEO experience. Julia is always happy to take the lead and dig into the tough problems often without being asked. She established credibility with our leadership team, and she always demonstrated the tasks, the issues and her recommendations. Anyone who has the opportunity to work with Julia will find a deeply talented employee with superior marketing skills.”
    Trina Thornton
    Senior Talent Acquisition Partner, Docusign
  • “Julia is a confident professional whose skills and ability to work with the complex world of SEO is quite impressive. We look forward to working on the next phase of optimizing our company’s visibility on the internet with Julia’s help and support.”
    Alison Howland
    Brand Manager, pH Prescription