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SEO Case Studies and Client Testimonials
For more than 18 years Julia Gordeeva, the founder of WorkMatix, has delivered search marketing results for companies across a wide range of industries and business models: B2B custom software and SaaS, healthcare and cell & gene therapies, AgTech and farm-management software, manufacturing, professional services and consulting, e-commerce, and independent service businesses.
The engagements below span mid-market B2B firms competing nationally, funded startups, marketing agencies, and solo founders and coaches, from full SEO-integrated website redesigns and domain migrations to multi-channel paid search and long-term digital marketing programs. The numbers are measured from Google Analytics, Google Search Console, and third-party SEO platforms.
Coherent Solutions — B2B custom software development (6-year engagement)
Services: SEO, Paid Search, Content Marketing, Website Redesign, Brand Strategy
Challenge:
Coherent Solutions needed to build a digital marketing function from the ground up and grow it into a primary revenue driver for a custom software development firm competing in a crowded market. At the start of the engagement, the site was generating just 9 contact form submissions per year.
The mandate: transform digital into a measurable, multi-million-dollar lead generation engine while managing 100% of the digital marketing budget and leading cross-functional teams across design, development, SEO, content, and paid search.
What Julia did:
- Led two full SEO-integrated website redesigns end to end, plus technical SEO, content, and paid search.
- Repositioned brand messaging and keyword strategy.
- Over a six-year engagement as Digital Marketing Director and then consultant, Julia built Coherent Solutions’ entire digital marketing engine from scratch: growing traffic by over 1,700%, generating 32 web-sourced software development projects, and establishing a full-stack marketing operation spanning SEO, paid search, content, social, and marketing automation.
Results
“Julia has worked for me for 5+ years and managed all aspects of Coherent’s digital marketing including SEO, PPC, Social Media Promotion, Content Marketing, and corporate website design. In addition, she has provided leadership in our brand strategy and the development of our brand messaging. Her results have been tremendous. She increased traffic to our website 10x, increased visitor engagement, and converted leads that have generated millions of dollars in consulting revenue for our company, all of this while operating within a relatively modest budget. Julia is goal oriented and constantly strives to learn new skills. She is smart, no nonsense, and analytical in her approach to problem solving. I highly recommend her as a professional, but perhaps more importantly, I think she’s an outstanding person and I greatly value the partnership we’ve formed over the years.”
— Robert Duff, Chief Operating Officer, Coherent Solutions
“I worked with Julia as a client of hers where she was responsible for our company’s digital marketing efforts from a search perspective. I’ve been impressed by her thoroughness and attention to detail as well as her strategic thinking outside of just SEO/PPC. Her experience working in a corporate capacity differentiates her from other agencies I have worked with as she is able to think about all marketing channels working together.”
— Lisa Hines, Sr. Marketing Manager, Conservis
Conservis — B2B/B2C AgTech SaaS, farm-management software (3-year engagement)
Services: SEO-Driven Redesign and Rebranding, Google and Bing Paid Search, Display Campaigns, SEO-Driven Content Marketing
Challenge:
Conservis needed a strategic digital marketing partner to manage and grow their entire search presence across paid and organic channels simultaneously. The engagement scope was significant: 15 Google Ads campaigns and 4 Bing campaigns running concurrently, an SEO-driven content program to support, and a major website redesign involving a full rebranding and domain migration. The move from the old domain to the new conservis.ag domain was technically complex, requiring careful SEO setup to protect organic equity and rankings during the transition. The goal was to grow qualified traffic and lead volume year over year while ensuring the rebrand and domain switch did not derail organic performance.
What WorkMatix did:
- Full SEO setup built into the rebranding and domain migration process: redirect mapping, URL structure, canonical configuration, and indexing directives implemented to preserve link equity through the transition.
- Managed 15 Google Ads campaigns and 4 Bing campaigns simultaneously across across B2B and B2C segments. Paid Search became the single largest acquisition channel, growing from 27% to 39% share of total users: a direct result of campaign scale and optimization.
- Guided Conservis’s content initiatives with an SEO-first approach, aligning content topics, structure, and page architecture with target keyword strategy and buyer intent.
Results
Emerging Therapies — B2B healthcare
Services: Website Redesign with Built-In SEO Optimization
Challenge:
Emerging Therapies needed a full website redesign, but with high-stakes SEO risk attached. For a niche B2B firm competing on highly specific, low-volume search terms (catastrophic claims management, provider network contracting, gene therapy coverage policy), losing even a handful of rankings during a site migration could mean disappearing from a small, hard-to-reach audience entirely. The goal was clear: redesign the site without sacrificing search visibility, and use the rebuild as a lever to actively improve it.
What WorkMatix did:
- Treated the redesign as an SEO event from day one: full URL audit, redirect mapping, architecture and metadata rebuild.
- Rewrote content to match high-intent B2B search terms while preserving subject-matter authority.
- Built personas and conversion tracking, with position tracking configured pre-launch.
- By integrating SEO strategy into the redesign process rather than bolting it on afterward, the site migration became a growth event. Rankings were not just preserved: they accelerated. Emerging Therapies moved from a mid-tier niche player to the top-ranked result for its core service keywords, outpacing major national insurance and healthcare brands including Aetna, Cigna, Optum, and BCBS.
Results (within days/weeks of launch).
“Julia is a smart and talented SEO and web analytics expert with strong digital marketing experience, highly skilled in project management. What I most appreciate about working with Julia is her ability to get to the heart of the matter, identifying marketing project needs and then executing on deliverables with accountability. From creating personas and workflows, identifying and tracking metrics, and developing Google ad campaigns that deliver results, I recommend working with Julia.”
— Sara Hakanson, Vice President of Marketing, Emerging Therapy Solutions
B2B Consulting Agency
Services: Website Redesign with Built-In SEO and AI Search Readiness, using the SEO-nergy methodology
Challenge:
In December 2025 an AI readiness audit of the website passed 2 of 14 checks. The original site relied on a basic page builder, lacked structured schema markup, and lacked an llms.txt file. With a single, unsegmented homepage serving two distinct audiences and a phone number as the sole call to action, the user experience was highly bottlenecked. While human visitors could read the content and Google managed to crawl and index it, AI search engines were almost entirely locked out. The redesign had three goals, written down before the work started: be AI-search ready and preserve SEO through the migration, route each audience to the right offer, and convert with real forms and booking instead of a phone number.
What WorkMatix did:
- Ran the full SEO-nergy sequence: two personas built from search behavior, every keyword checked against the live results, SEO page briefs written before a single page was built..
- Dropped the two highest-volume keywords because neither buyer searches them, and moved two methodology terms to supporting content after the results showed they attract other SEOs rather than buyers.
- Rebuilt the structure: nine blog categories to five, two pillar pages, sixteen new pages, and a homepage that routes each persona by the job they arrived to do.
- Moved from a WPBakery page builder to the native block editor, with schema markup on every page, an llms.txt file, and an explicit AI crawler policy in robots.txt.
- Mapped roughly 230 structural links before launch, then audited and rebuilt the editorial links after it: 100 to 154.
Results (within days/weeks of launch)
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Frequently Asked Questions
Why don’t you show ranking screenshots or traffic graphs?
Because rankings and traffic are the easiest numbers to present misleadingly, and the hardest for a buyer to verify. A traffic chart can climb because of a seasonal spike, a branded campaign, or a competitor’s outage. What I show instead is what changed structurally: the architecture decisions, the intent mapping, the redirect handling because those are the things that hold up over time and that you can check against your own site.
What kind of results should I realistically expect from an SEO redesign?
Expect a dip before a lift. Search engines re-crawl and re-evaluate a rebuilt site, and some short-term fluctuation is normal, usually settling within four to eight weeks when the migration is handled properly. The meaningful gains come from being findable for terms you were never eligible for before, which is an architecture and content problem rather than a ranking-tactics problem. Anyone promising a specific position by a specific date is guessing.
How do I know whether I need consulting, coaching, or a toolkit?
It depends on who is doing the work. If you have a live redesign and need someone accountable for the SEO decisions, that’s consulting. If you or your team will do the work but want an expert checking your thinking as you go, that’s 1:1 coaching. If you want the frameworks and will run them yourself, that’s the toolkit — the Website Redesign SEO Toolkit for AI Search if URLs are changing, the AI SEO Toolkit for Content Refresh if they aren’t.