Paid Search Advertising Benefits:
Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
Selling an established product or service
Closing a sale or conversion with customers who are ready to act
AdWords extensions provide the opportunity to add more information to your ad than the basic headline, URL, and ad copy you’re traditionally able to use. This extra information helps your ad to stand out and get clicked, which in turn will lower your cost per click and in many cases improve conversion rates.
Our Approach
Our process is simple, perfectly transparent and efficient. We start any project by completing a comprehensive audit on your current search visibility, covering both paid and organic activity. From here, we research your competitors, discover what keywords to target and from there, we create carefully and intelligently planned ads. It doesn’t end there; a big part of any paid advertising campaign is ensuring its effectiveness. We consistently monitor our campaigns and report on their performance regularly. This gives us the opportunity to quickly amend, add or remove specific adverts if they’re not delivering, therefore, saving you from wasting money on ineffective advertising.
