The Ultimate SEO Guide to Discover Keywords & Topics. A Practical, Jobs-To-Be-Done Approach to Smarter Keyword Research. Most of the time keyword research starts with SEO tools. The best keyword research starts with understanding why people search in the first place. If you’ve ever exported thousands of keywords, sorted by volume, and still felt unsure…
What people are really trying to achieve and why it matters? Goals guide almost everything people do. Learn more about functional and higher-order goals that drive consumer behavior.
In SEO Jobs-to-Be-Done explains why functional goals appear in search queries but higher-order goals determine which result gets chosen.
In service-based businesses, the “Point A to Point B” journey represents the psychological transformation of a client from a state of pain, inefficiency, or desire (Point A) to a state of relief, success, or transformation (Point B).
B2B SEO Persona Specifics:
How to Develop and Refine B2B Buyer Personas for SEO. Learn more about key B2B SEO Persona Components.
When a company hires an outside consultant this is not a neutral decision. Here are common emotions you & your clients might feel when selecting an outside advisor.
What Is Search Intent and Why Is It Important For SEO? The 4 Main Types of Search Intent How Consumers Think When They Search Online Let’s start with a simple truth. The internet is no longer just a place to browse. It’s an information acquisition system. Almost everything people do online, scrolling, searching, clicking,…
Are your SEO goals aligned with your overall business goals? This is an important check before you invest more in SEO or look to improve it. Today SEO is a key part of digital marketing for most businesses and an important part of marketing the whole business and brand development. So, it needs to be…
Intent-Driven SEO & SEM: How to Create a Symbiotic Relationship Between Them Search marketing is often split into two camps: •SEO for long-term organic growth •SEM (paid search) for immediate traffic and lead generation But treating them as separate disciplines is one of the biggest strategic mistakes marketers and web design agency owners make. SEO…
Undertaking a Website Redesign with SEO Considerations in Mind. Why consider SEO in a redesign? Your company is redoing its website and you’re in charge. Pretty exciting, right? There are many reasons to redesign your website, from improving its usability to undergoing a major rebrand. SEO is important to any business that operates online, but…