SEO Coaching vs. Workshops vs. Consulting: Which Investment Is Right for You?
A practical guide for marketing leaders, business owners, and design agency teams trying to decide where to put their SEO budget.
What is the Best Way to Design a Website for a Service-Based Business?
For service-based businesses, the way services are structured on a website can significantly influence search visibility and lead generation. Learn more how to structure service pages for SEO and local visibility.
Psychological Transformation of a Client. The “Point A to Point B” Journey
In service-based businesses, the “Point A to Point B” journey represents the psychological transformation of a client from a state of pain, inefficiency, or desire (Point A) to a state of relief, success, or transformation (Point B).
How to Develop and Refine B2B Buyer Personas for SEO
B2B SEO Persona Specifics:
How to Develop and Refine B2B Buyer Personas for SEO. Learn more about key B2B SEO Persona Components.
What Service Buyers Are Really Feeling But Rarely Say
When a company hires an outside consultant this is not a neutral decision. Here are common emotions you & your clients might feel when selecting an outside advisor.
Undertaking a Website Redesign with SEO Considerations in Mind
Why consider SEO in a redesign? Your company is redoing its website and you’re in charge. Pretty exciting, right? There are many reasons to redesign your website, from improving its usability to undergoing a major rebrand. SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to…