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Category Archives: B2B SEO

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Service businesses benefit greatly from visible credibility indicators

What is the Best Way to Design a Website for a Service-Based Business?

B2B SEO, Website Redesign SEOBy Julia GordeevaMarch 14, 2026

For service-based businesses, the way services are structured on a website can significantly influence search visibility and lead generation. Learn more how to structure service pages for SEO and local visibility.

Psychological Insights for Service-Based_Businesses_Part2_workmatix

Psychological Transformation of a Client. The “Point A to Point B” Journey

B2B SEO, Consumer PsychologyBy Julia GordeevaFebruary 23, 2026

In service-based businesses, the “Point A to Point B” journey represents the psychological transformation of a client from a state of pain, inefficiency, or desire (Point A) to a state of relief, success, or transformation (Point B).

Key Components of B2B SEO Persona_WorkMatix

How to Develop and Refine B2B Buyer Personas for SEO

B2B SEOBy Julia GordeevaFebruary 22, 2026

B2B SEO Persona Specifics:
How to Develop and Refine B2B Buyer Personas for SEO. Learn more about key B2B SEO Persona Components.

Psychological Insights for Service-Based_Businesses_Part1_workmatix

What Service Buyers Are Really Feeling But Rarely Say

B2B SEOBy Julia GordeevaFebruary 21, 2026

When a company hires an outside consultant this is not a neutral decision. Here are common emotions you & your clients might feel when selecting an outside advisor.

traffic drop after redesign example

Undertaking a Website Redesign with SEO Considerations in Mind

B2B SEO, Website Redesign SEOBy Julia GordeevaMay 22, 2025

Why consider SEO in a redesign? Your company is redoing its website and you’re in charge. Pretty exciting, right? There are many reasons to redesign your website, from improving its usability to undergoing a major rebrand. SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to…

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