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Category Archives: Paid Search & SEO

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Detecting user intent_blog_post_WorkMatix

Delving into the mind of a Google Searcher: keyword intent

Paid Search & SEOBy Julia GordeevaFebruary 11, 2025

  Want to know what your users are really looking for? It’s almost like reading their minds, but with data! Tap into the different categories of keyword intent — commercial, navigational, transactional, informational — so you can create tailored content with user intent at its core. Detecting Search Intent Data will also allow you to detect…

Are your SEO goals aligned with your overall business goals?

Paid Search & SEOBy Julia GordeevaOctober 28, 2024

Are your SEO goals aligned with your overall business goals? This is an important check before you invest more in SEO or look to improve it. Today SEO is a key part of digital marketing for most businesses and an important part of marketing the whole business and brand development. So, it needs to be…

SEO Website Audit | Google Search box | WorkMatix

Check Your Website’s SEO: Best FREE Website SEO Audit Tools.

Paid Search & SEOBy Julia GordeevaSeptember 19, 2024

Check Your Website’s SEO: Best FREE Website SEO Audit Tools. Best FREE Website SEO Audit Tools There are a lot of useful SEO tools out there — some free, some paid — that can help you to look at your own site the way that Google sees it. The tools listed below are all free…

How to identify and select your target keywords

Paid Search & SEOBy Julia GordeevaJuly 27, 2024

How to identify and select your target keywords. Having a list of metrics is helpful for initially estimating a keyword’s value. Try this Keyword Overview tool for free to conduct keyword analysis:

traffic drop after redesign example

Undertaking a website redesign with SEO considerations in mind

Paid Search & SEOBy Julia GordeevaFebruary 22, 2024

Undertaking a Website Redesign with SEO Considerations in Mind. Why consider SEO in a redesign? Your company is redoing its website and you’re in charge. Pretty exciting, right? There are many reasons to redesign your website, from improving its usability to undergoing a major rebrand. SEO is important to any business that operates online, but…

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