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Category Archives: B2B SEO

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Psychological Insights for Service-Based_Businesses_Part2_workmatix

Psychological Transformation of a Client. The “Point A to Point B” Journey

B2B SEOBy Julia GordeevaFebruary 23, 2026

In service-based businesses, the “Point A to Point B” journey represents the psychological transformation of a client from a state of pain, inefficiency, or desire (Point A) to a state of relief, success, or transformation (Point B).

Key Components of B2B SEO Persona_WorkMatix

How to Develop and Refine B2B Buyer Personas for SEO

B2B SEOBy Julia GordeevaFebruary 22, 2026

B2B SEO Persona Specifics:
How to Develop and Refine B2B Buyer Personas for SEO. Learn more about key B2B SEO Persona Components.

Psychological Insights for Service-Based_Businesses_Part1_workmatix

What Service Buyers Are Really Feeling But Rarely Say

B2B SEOBy Julia GordeevaFebruary 21, 2026

When a company hires an outside consultant this is not a neutral decision. Here are common emotions you & your clients might feel when selecting an outside advisor.

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