This specialized, one-of-a-kind SEO workshop is designed for Minneapolis/St. Paul business owners who have been serving the community for three or more years. Basically, you need to be running a company, not in the process of launching one.
This SEO training is right for you if SEO just doesn’t make sense to you. If you feel like you’re choosing keywords blindfolded or by instinct alone, trust me, you will feel relief, confidence, and control after learning the method we teach in this class.
We’ll even help you choose keywords for a real landing page, so make sure to have one in mind when you come to the training!
Beyond that, you’ll learn how to optimize your content—a crucial aspect of digital marketing. This will ensure that the work you’re putting into content creation is actually performing for you and getting the results you want.
Because we want to be able to give individual attention to everyone who attends, we’re limiting the class size to just 15 people, so sign up early!
Day 1: Effective Keyword Research for SEO
Day 2: Strategic Optimization of Digital Content
Register for September dates at ModernWell, Minneapolis, MN:
September 11th & September 25th, 2019
Register for October dates at ModernWell, Minneapolis, MN:
October 16th & October 30th, 2019
- What your online searcher persona is. It’s so important to understand who you are speaking to online. This will help you choose keywords, because you will be able to evaluate what words this person would use to search for your site.
- What the online searcher journey is and how to assign particular keywords to the searcher stage that people are in. This may seem a little mysterious right now, but it will make complete sense once we get into it.
- How to map out keywords with each online journey stage: Cold (broad), Warmer (researching products/comparing), Hot audience (people are ready to buy).
- How to do keyword research and use tools to identify YOUR target keywords and keyword phrases. This is a big part of the teaching. Tools are your friends. They can, however, seem overwhelming if you try them alone. We’ll look at them together and explain how to use each tool.
- How to identify content types and translate the searcher journey into the content optimization process. This is where we bring all we’ve learned together and discuss how to tie in keywords with your content.
Remember, this is a hands-on, participatory workshop. You are going to be researching and choosing your keywords and optimizing your content at the actual event. Make sure you come ready to work!
- Choose a landing page to optimize and work on that during the training.
- Decide whether keywords should be used for SEO, SEM, or Content Promotion. Don’t worry, we’ll explain how to separate keywords for these purposes at the training!
- In short, everything you need to know until you can hire a consultant or coach!
Julia is an SEO coach and digital marketing expert. The founder of WorkMatix, she has been doing digital marketing for 12+ years and teaching for 18 years in a variety of subjects, and loves sharing her knowledge with others. She is a vibrant speaker who believes in a hands-on approach to learning, especially when it comes to SEO. She says, “The foundation of digital success is understanding the process.” Julia specializes in SEO & SEM, website creation, and content optimization best practices. She loves helping business owners and entrepreneurs learn more about the Digital Marketing and Search Marketing worlds.
Google advertising and digital marketing was a mystery until I began working with Julia. I have used her search marketing expertise to generate leads that far surpassed my expectations. As someone who likes to understand how things work, she is a gifted teacher that helped me learn how to take over many of these tasks myself.
Julia is a pleasure to work with in every way. She is always well-prepared, thoughtful and creative in her thinking about digital marketing. She is constantly educating herself about new trends and technologies in SEO, Google Analytics, Adwords, etc. She juggles her many duties skillfully and follows up on every commitment she makes.
Please join us for our 2-day, 6-hour SEO workshop especially designed for small business owners in Minneapolis!
We’re limiting the class size to just 15 people, so sign up early!
Register now for just $349 for ModernWell members and $399 for non-members.
Day 1, 4-Hour Live Training: September 11th @12 pm at ModernWell, Minneapolis, MN.
Day 2, 2-Hour Live Training: September 25th @12 pm at ModernWell, Minneapolis, MN.
Day 1, 4-Hour Live Training: October 16th @12 pm at ModernWell, Minneapolis, MN.
Day 2, 2-Hour Live Training: October 30th @12 pm at ModernWell, Minneapolis, MN.
2909 South Wayzata Blvd. Minneapolis, MN 55405